The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.
The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.

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When you’re looking to acquire new donors, it can be difficult to know where to start. Who should you target? What strategies should you use? The good news is that eliminating the guesswork around acquisition…
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Why? As in, why do you want to acquire new donors? What are you looking to achieve? On the surface, this may seem like a simple question. The first answer that pops into your head…
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Acquiring new donors can be a challenge. You have to identify individuals who share your concerns, break through the noise to make them aware of your organization, build enough trust to inspire them to give,…
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Acquiring new donors in today’s noisy and overloaded landscape is undoubtedly a challenge. Acquisition is costly, new donor churn tends to be high, and there are more and more nonprofits competing for donor loyalty. While…
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How do you find major donors? And when you do find them, how do you work with them? Today’s healthiest organizations have a moves management strategy in place that answers these questions. But in order…
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As fundraisers, we ask a lot of donors. We ask them to commit their hearts and minds to a shared mission. We ask them to commit their time and money. We even ask them to…
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Recap: Donor Relations the Disney Way

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One of the biggest challenges for today’s nonprofits regardless of size is diversification or revenue sources. Most organizations are reliant on a couple “bread and butter” programs for the vast majority of their revenue.  …
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With so many nonprofits today fighting for a slice of the fundraising pie, delivering a strong and consistent brand experience is critical. There’s a lot of information coming at consumers right now. Donors, in particular,…
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Today’s fundraisers are dealing with multiple generations, multiple cultures, and multiple ways to communicate with donors. It’s essential to keep these things in mind when connecting with your donor base. There’s no faster way to…
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Pursuant Wishes You a Joyful Holiday Season

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Today’s nonprofits are dealing with a lot of data. It can be tough to make sense of it all and extract the insights that can actually help you evaluate your fundraising effectiveness and plan for…
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I admit it. Fundraising conferences are my jam.  The Bridge Conference for Integrated Fundraising & Marketingis like my superbowl.  It’s loaded with innovative content that spans digital, direct mail, creative, modeling, major gifts, planned giving, boards…
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Pursuant, a full-service, technology-enabled, data-driven fundraising agency serving nonprofit organizations, has been selected a multiple winner in the 38th Annual Telly Awards. The Telly Awards named Pursuant as a silver winner for writing for commercials/marketing,…
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At first glance, this year’s Giving USA Annual Report contains good news for the nonprofit industry. According to the report, donations across the the philanthropic landscape grew by 1.4% last year to a staggering $390…
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Have you ever walked out of a movie theatre after watching a superhero film feeling like you could take over the world? (I must confess, I walked a little taller after watching Wonder Woman.) Or…
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If you have any experience as a customer, the brand that served you will evoke some sort of feeling in you, whether it’s positive or negative. Those feelings often are associated with specific experiences you…
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Does your blood pressure increase when you think about organizing all of the data you have on your donors? You’re not alone. Across industries, we have access to a great amount of data, but only…
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Major donors are a critical source of revenue for almost every philanthropic organization. Because of this, organizations like yours are consistently looking to fill the pipeline with new major donors who will become partners in…
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We recently got the opportunity to do a complete analysis of SPCA International (SPCAI). The animal welfare nonprofit works to stop the abuse and suffering of animals with innovative programs that serve both animals and…
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Today’s fundraising professionals are faced with an interesting paradox. On one hand, we have access to more data about our donors than ever before. Unfortunately, transforming that information into insights you can use to drive…
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We’re introducing some exciting new solutions to help you eliminate the guesswork of fundraising and develop data-driven strategies to achieve your vision. Reserve some time here with one of our team members to learn more…
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