The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.
The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.

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Imagine playing a game without rules. No one would know what to do or how you win or lose, so everyone would be doing something different. They would be guessing. That’s exactly what happens to…
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At Pursuant, we have the amazing opportunity to work with a variety of different nonprofits. While the fundraising programs at these organizations are often drastically different, there are some common stumbling blocks we see across…
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Your donors are entrusted to your care. You have invested in bringing them on board and connecting them to your organization. Now it’s your responsibility to guide them through the journey and show them why…
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Most nonprofits today are dealing with an abundance of data. And much of it is disorganized across different systems. That leaves many organizations feeling like a middle-school kid with an overstuffed bookbag, with papers jammed…
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You’ve probably heard a lot about how data can make your fundraising smarter. But what does that really mean for your organization? What does data-driven fundraising actually look like? How can you apply data to…
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Facebook Announcements Part Deux Facebook is at it again, recently making sweeping announcements that have organizations in a bit of a frenzy.  With changes to the News Feed, you may be wondering if Facebook will…
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The Intelligent Fundraiser Blog

Recap: Donor Relations the Disney Way

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When efforts or ideas get too big for our brains, we tend to react by shutting them down. A lot of times that’s what happens when it comes to data. Sometimes even the best intentions…
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When using data to drive your fundraising, how do you measure success? What are the metrics you should be looking at to see if you’re truly making progress? These are questions on the minds of…
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We often chase after data or social media or the latest shiny object without first thinking about why. What does that “thing” really mean for your mission? Is it helping you achieve and advance your…
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Pursuant Wishes You a Joyful Holiday Season

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Is direct mail worth investing in when it comes to reaching a younger, more digitally-driven generation? That’s one of the most common questions our team gets these days when it comes to the future of…
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This week the charitable world saw a record-breaking #GivingTuesday, wherein its 6th year the worldwide giving day hit a record of $177M donations to charities across 98 countries, according to the latest numbers on givingtuesday.org….
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The first few interactions you have with potential donors are like dates. They’re feeling you out. Trying to get a sense of who you are. Maybe even trying to determine if you’re relationship material. It’s…
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When it comes to acquisition, first impressions are everything. A strong first impression can mean the difference between being welcomed in or having the door slammed in your face. Of course, I’m speaking figuratively here….
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When you’re looking to acquire new donors, it can be difficult to know where to start. Who should you target? What strategies should you use? The good news is that eliminating the guesswork around acquisition…
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Why? As in, why do you want to acquire new donors? What are you looking to achieve? On the surface, this may seem like a simple question. The first answer that pops into your head…
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Acquiring new donors can be a challenge. You have to identify individuals who share your concerns, break through the noise to make them aware of your organization, build enough trust to inspire them to give,…
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Acquiring new donors in today’s noisy and overloaded landscape is undoubtedly a challenge. Acquisition is costly, new donor churn tends to be high, and there are more and more nonprofits competing for donor loyalty. While…
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How do you find major donors? And when you do find them, how do you work with them? Today’s healthiest organizations have a moves management strategy in place that answers these questions. But in order…
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As fundraisers, we ask a lot of donors. We ask them to commit their hearts and minds to a shared mission. We ask them to commit their time and money. We even ask them to…
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One of the biggest challenges for today’s nonprofits regardless of size is diversification or revenue sources. Most organizations are reliant on a couple “bread and butter” programs for the vast majority of their revenue.  …
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