The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.
The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.

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When using data to drive your fundraising, how do you measure success? What are the metrics you should be looking at to see if you’re truly making progress? These are questions on the minds of…
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We often chase after data or social media or the latest shiny object without first thinking about why. What does that “thing” really mean for your mission? Is it helping you achieve and advance your…
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Is direct mail worth investing in when it comes to reaching a younger, more digitally-driven generation? That’s one of the most common questions our team gets these days when it comes to the future of…
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This week the charitable world saw a record-breaking #GivingTuesday, wherein its 6th year the worldwide giving day hit a record of $177M donations to charities across 98 countries, according to the latest numbers on givingtuesday.org….
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The first few interactions you have with potential donors are like dates. They’re feeling you out. Trying to get a sense of who you are. Maybe even trying to determine if you’re relationship material. It’s…
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When it comes to acquisition, first impressions are everything. A strong first impression can mean the difference between being welcomed in or having the door slammed in your face. Of course, I’m speaking figuratively here….
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Recap: Donor Relations the Disney Way

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When you’re looking to acquire new donors, it can be difficult to know where to start. Who should you target? What strategies should you use? The good news is that eliminating the guesswork around acquisition…
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Why? As in, why do you want to acquire new donors? What are you looking to achieve? On the surface, this may seem like a simple question. The first answer that pops into your head…
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Acquiring new donors can be a challenge. You have to identify individuals who share your concerns, break through the noise to make them aware of your organization, build enough trust to inspire them to give,…
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Pursuant Wishes You a Joyful Holiday Season

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Acquiring new donors in today’s noisy and overloaded landscape is undoubtedly a challenge. Acquisition is costly, new donor churn tends to be high, and there are more and more nonprofits competing for donor loyalty. While…
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How do you find major donors? And when you do find them, how do you work with them? Today’s healthiest organizations have a moves management strategy in place that answers these questions. But in order…
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As fundraisers, we ask a lot of donors. We ask them to commit their hearts and minds to a shared mission. We ask them to commit their time and money. We even ask them to…
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One of the biggest challenges for today’s nonprofits regardless of size is diversification or revenue sources. Most organizations are reliant on a couple “bread and butter” programs for the vast majority of their revenue.  …
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With so many nonprofits today fighting for a slice of the fundraising pie, delivering a strong and consistent brand experience is critical. There’s a lot of information coming at consumers right now. Donors, in particular,…
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Today’s fundraisers are dealing with multiple generations, multiple cultures, and multiple ways to communicate with donors. It’s essential to keep these things in mind when connecting with your donor base. There’s no faster way to…
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Today’s nonprofits are dealing with a lot of data. It can be tough to make sense of it all and extract the insights that can actually help you evaluate your fundraising effectiveness and plan for…
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I admit it. Fundraising conferences are my jam.  The Bridge Conference for Integrated Fundraising & Marketingis like my superbowl.  It’s loaded with innovative content that spans digital, direct mail, creative, modeling, major gifts, planned giving, boards…
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Pursuant, a full-service, technology-enabled, data-driven fundraising agency serving nonprofit organizations, has been selected a multiple winner in the 38th Annual Telly Awards. The Telly Awards named Pursuant as a silver winner for writing for commercials/marketing,…
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At first glance, this year’s Giving USA Annual Report contains good news for the nonprofit industry. According to the report, donations across the the philanthropic landscape grew by 1.4% last year to a staggering $390…
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Have you ever walked out of a movie theatre after watching a superhero film feeling like you could take over the world? (I must confess, I walked a little taller after watching Wonder Woman.) Or…
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