The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.
The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.

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If you’ve been in fundraising very long you recognize that the success of a campaign hinges on much more than simply how well the strategy is executed. The economy, the political and social climate of…
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#GivingTuesday has quickly become a philanthropic phenomenon that your nonprofit can’t afford to ignore. Held the first Tuesday after the Thanksgiving holiday, it has become one of the most important days on the calendar for…
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We’re pleased to continue the Nonprofit Leader Spotlight with today’s guest, Brian Bishop. Brian serves as Director of Development at Turning Point, the broadcast ministry of Dr. David Jeremiah. Every week Turning Point releases 37,381…
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It’s hard to believe, but this month we are celebrating Pursuant’s 15-year anniversary! We were able to celebrate together last week in Dallas and wanted to share a few photos from the festivities. Pursuant was…
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While every fundraiser wants to acquire new donors, we often overlook the far greater potential that lies within the names on our existing file. Acquiring new donors is expensive. What if you could put less…
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The fundraising world is transforming and the challenges have never been greater. The cost of fundraising continues to rise. Nonprofit leaders are facing more accountability with less resources. Gift officers are pressured to cultivate the…
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Recap: Donor Relations the Disney Way

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All of us at Pursuant are thrilled to congratulate two of our clients on medaling at the Rio Olympic Games! Both the USA Water Polo and Canada Rugby teams use our services, including peer to…
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Calendar year end is perhaps the most exciting and impactful time of the year for nonprofits. Supporters are ready to give to causes they believe in. But there’s also a ton of competition for the…
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#GivingTuesday has been around since 2012 and it’s quite an impressive phenomenon. Just last year alone $117 million was raised. So does that mean opting out of #GivingTuesday is a missed opportunity? Not necessarily. While…
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Pursuant Wishes You a Joyful Holiday Season

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Riddle: What do the following have in common? Facebook Twitter YouTube Uber Airbnb Snapchat Instagram Fitbit Spotify Dropbox WhatsApp Hulu Pinterest Answer: None of these existed 12 years ago. Technology affords nonprofits an incredible opportunity…
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The end of the year is crucial for nonprofits. And the last 90 days of the year are rich with opportunity. Did you know 50% of nonprofits receive a majority of their annual donations from…
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In many parts of the country it’s still blazing outside but kids are heading back to school and fall is upon us. I don’t want to put you in panic-mode but did you know Giving…
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The end of the year is “make or break” time in the life of nonprofits. Maybe it’s because of the Olympics but I can’t help but be reminded that in sports, as in fundraising, every…
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When you’re writing content to help raise money and support for your organization, it’s easy to forget how your donor really wants to be approached. Today’s article is a special post by, Cathe Hoerth, one…
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Today’s blog is a special post from Pursuant Executive Vice President Rebecca Gregory Segovia about the power of community in the digital age.  Have you ever found yourself at the intersection of work and life?…
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Last week we talked about some ways to fill the donor pipeline, namely acquisition and reactivation. This starts the process of filling the donor pipeline, but you’re going to need a strategy to keep donors…
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Did you know that the initial cost of acquiring one new donor through traditional methods can cost an organization approximately $100 to $150? What happens if this new donor gives an average of only $75…
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A healthy donor pipeline is critical for creating long-term sustainable impact. While managing the day-to-day activities required to move donors through that pipeline is a challenge by itself, it’s important that you take time to…
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Making effective use of technology can increase what you know about your donors and decrease the amount of time, energy, and effort you put into figuring out how to engage them. As you align your…
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In the nonprofit world it’s easy to get laser-focused on your area of expertise; but if each department in a non-profit is so hyper-focused on their own area, we have—whether intentional or not—built silos that…
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