The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.
The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.

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It’s easy to forget what it feels like to be a donor. After years of working in fundraising, it can be hard to remember how it feels to send a gift, then wonder what it…
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  As we continue to explore creating an integrated donor experience let’s dive into implementation and execution practices. In recent weeks we’ve unpacked the importance of an aligned organizational structure and culture. Now let’s get…
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One of the original attractions when Disneyland opened was a stagecoach ride. Visitors could hop on a real carriage behind a team of horses and ride through a Frontierland desert. As the ride was developed, designer…
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  Last week, we unpacked the connection between your organization’s culture and the integrated donor experience. As you align your internal departments to work toward shared goals, the next step is to take a look…
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Our thanks to Wayne Olson for contributing this guest article. We look forward to having Wayne as a guest on our upcoming webinar, May 3. If you have ever marveled at the beautiful plants and…
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An integrated donor experience is critical in the Digital Age. You have more touch points with our donors than ever before and we have to be keenly aware of how they are experiencing your organization….
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Pursuant Wishes You a Joyful Holiday Season

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This week in Ad Age Jason John pronounced the death of the sales funnel. He described today’s consumer purchasing process like this: “Today’s shopper jumps in and out of channels, views alternatives to purchases, and…
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For most nonprofits, Integrated Fundraising can be difficult to implement, but it doesn’t have to be that way for your organization. Here are five ways to overcome some common barriers to true integration. 1. Leadership must…
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As a fundraiser you have more opportunities than ever before to reach out to your donors. You could send them a message on Linkedin, send them a direct mail piece, give them a call, email…
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Technology has changed the way we keep in touch, learn new information and do business. The impact of technology has touched virtually every aspect of life and fundraising is no exception. Especially with the emergence…
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Have you ever been splashed by Shamu? You are among the last generation that ever will. Last week SeaWorld Parks & Entertainment Inc. announced some huge news: it will stop breeding captive killer whales. Not…
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Today we’re finishing up a wonderful week at the Association of Fundraising Professionals Conference in Boston. On Sunday we had a packed house for “Relationship Fundraising: Where Do We Go from Here?” Our own Rachel…
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We recently got to host the Rogare Fundraising Thinktank’s Ian Macquillin and Dr. Adrian Sargeant for a webinar on their paramount research “Relationship Fundraising: where do we go from here?” One critical aspect of the…
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  I’m packing my bags and counting down the days to AFP International in Boston! I hope you’ll come say “hi” to me in one of my sessions: “Relationship Fundraising” on Sunday at 12:30 with…
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Over the past several weeks we’ve explored the four stages of the Donor Journey. We saw how in Stage 1 we build awareness, how exploration occurs in Stage 2, and how Stage 3 is the…
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Most nonprofit organizations are constantly looking for new ways to inspire donors. Engaging donors with a compelling vision to change the world is an essential part of strategic fundraising. Unfortunately, many nonprofits don’t emphasize their…
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Earlier this year we launched the Nonprofit Leader Spotlight here on the blog with an interview with Habitat for Humanity of Greater San Francisco’s Kristine Leja. Today we’re excited to share this month’s interview with…
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Vision is a powerful tool for dramatic change. It’s like strapping your enterprise to a rocket. It can lift donor response at every level and take your organization places you never thought possible. Is your…
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Maya Angelou said “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Haven’t you had that experience? Do you…
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Creating your nonprofit’s vision statement is an opportunity to script the future of your organization and make an incredible impact in the world. However, that will only happen if you know how to draft the…
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