The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.
The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.

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Riddle: What do the following have in common? Facebook Twitter YouTube Uber Airbnb Snapchat Instagram Fitbit Spotify Dropbox WhatsApp Hulu Pinterest Answer: None of these existed 12 years ago. Technology affords nonprofits an incredible opportunity…
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The end of the year is crucial for nonprofits. And the last 90 days of the year are rich with opportunity. Did you know 50% of nonprofits receive a majority of their annual donations from…
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In many parts of the country it’s still blazing outside but kids are heading back to school and fall is upon us. I don’t want to put you in panic-mode but did you know Giving…
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The end of the year is “make or break” time in the life of nonprofits. Maybe it’s because of the Olympics but I can’t help but be reminded that in sports, as in fundraising, every…
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When you’re writing content to help raise money and support for your organization, it’s easy to forget how your donor really wants to be approached. Today’s article is a special post by, Cathe Hoerth, one…
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Today’s blog is a special post from Pursuant Executive Vice President Rebecca Gregory Segovia about the power of community in the digital age.  Have you ever found yourself at the intersection of work and life?…
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Recap: Donor Relations the Disney Way

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Last week we talked about some ways to fill the donor pipeline, namely acquisition and reactivation. This starts the process of filling the donor pipeline, but you’re going to need a strategy to keep donors…
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Did you know that the initial cost of acquiring one new donor through traditional methods can cost an organization approximately $100 to $150? What happens if this new donor gives an average of only $75…
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A healthy donor pipeline is critical for creating long-term sustainable impact. While managing the day-to-day activities required to move donors through that pipeline is a challenge by itself, it’s important that you take time to…
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Pursuant Wishes You a Joyful Holiday Season

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Making effective use of technology can increase what you know about your donors and decrease the amount of time, energy, and effort you put into figuring out how to engage them. As you align your…
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In the nonprofit world it’s easy to get laser-focused on your area of expertise; but if each department in a non-profit is so hyper-focused on their own area, we have—whether intentional or not—built silos that…
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Measuring the success of your relationship fundraising means taking a more long-term approach centered on developing, maintaining, and upgrading donor relationships instead of hitting dollars raised, response rate, and new donor goals. These four key…
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In the past several weeks we have been exploring donor-centric fundraising. Closely tied with donor-centric fundraising is the concept of “relationship fundraising.” Applying relationship fundraising requires defining success in a new way. You cannot measure…
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Every donor wants to feel like a superhero. Making that happen takes a great attention to detail. First, you need to transition your messaging from organization-centric to donor-centric. This can be challenging simply because organization-centric…
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It’s hard to believe that we are halfway through the year. The sun is blazing and in many areas of the country we are hitting peak temperatures, but if you’re like us, you have not…
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For any personal relationship to be lasting, effective, and rewarding, there must be trust. It’s no different with your nonprofit. Your donors must have a firm belief in the ability, truth, reliability, and strength of…
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Gary Vaynerchuk is one of the sharpest minds in digital marketing today. His agency, Vayner Media, focuses on the for profit space but the principles that he applies to his marketing are 100% applicable to…
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Last week we published the first in a two-part series on major donors and annual fund programs. Today I want to continue this exploration by sharing a model that I use that may help you…
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The Giving USA 2016 Annual Report is officially here. This annual report provides an overview of what happened in charitable giving in 2015. We know you’re busy, so rather than diving into the full report…
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In our work with nonprofits we’ve seen a critical lapse in understanding regarding the role of major donor support versus that of annual fund/broad-based support. In the next two blog posts I want to unpack…
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