The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.
The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.

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In some of our recent posts we’ve focused on the unique opportunities presented to open loop organizations in fundraising. As a reminder, these are organizations whose beneficiaries will likely never be donors. This week I…
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At a time in our culture when there is a lot of uncertainty, we’re grateful for the opportunity to pause and count our blessings this week around the Thanksgiving table. We hope you’ll take some…
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The new blockbuster movie, Hacksaw Ridge, tells the story of a World War II army recruit, Desmond Doss, and his desire to support the war effort. The movie, directed by Mel Gibson, shows the struggle…
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If you’ve spent much time reading the content we create or have met us in person, there’s one thing you’ve probably picked up on: we’re serious about data-informed decisions. Whether we’re determining how to pivot…
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Last week we began discussing the unique opportunity that open loop organizations have in reaching their donors. This week we want to dive into the practicals and provide you with three tips to implement in…
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Last week we unpacked the difference between open loop and closed loop organizations. Today I want to focus on open loop organizations, those organizations that have a different set of donors and beneficiaries. Here’s the…
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Recap: Donor Relations the Disney Way

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Every nonprofit is a Closed Loop organization or an Open Loop organization. Knowing the distinction between the two and which camp your organization is in will have a huge impact on your fundraising. While donors…
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Periodically we sit down with a fundraiser and pull back the curtain on their organization. Today we had the pleasure of speaking with Steven Rubloff, Vice President for Development at Virginia Hospital Center Health System…
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Over the past several weeks we have unpacked the current state of charitable giving. We’ve discussed current political and social events, as well as macro trends in demographics and technology. Today we’re going to dive…
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Pursuant Wishes You a Joyful Holiday Season

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Last week we gave you an overview of the current state of charitable giving. So now that we have an idea of current events that impact giving, we’d like to point out a few macro…
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If you’ve been in fundraising very long you recognize that the success of a campaign hinges on much more than simply how well the strategy is executed. The economy, the political and social climate of…
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#GivingTuesday has quickly become a philanthropic phenomenon that your nonprofit can’t afford to ignore. Held the first Tuesday after the Thanksgiving holiday, it has become one of the most important days on the calendar for…
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We’re pleased to continue the Nonprofit Leader Spotlight with today’s guest, Brian Bishop. Brian serves as Director of Development at Turning Point, the broadcast ministry of Dr. David Jeremiah. Every week Turning Point releases 37,381…
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It’s hard to believe, but this month we are celebrating Pursuant’s 15-year anniversary! We were able to celebrate together last week in Dallas and wanted to share a few photos from the festivities. Pursuant was…
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While every fundraiser wants to acquire new donors, we often overlook the far greater potential that lies within the names on our existing file. Acquiring new donors is expensive. What if you could put less…
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The fundraising world is transforming and the challenges have never been greater. The cost of fundraising continues to rise. Nonprofit leaders are facing more accountability with less resources. Gift officers are pressured to cultivate the…
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All of us at Pursuant are thrilled to congratulate two of our clients on medaling at the Rio Olympic Games! Both the USA Water Polo and Canada Rugby teams use our services, including peer to…
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Calendar year end is perhaps the most exciting and impactful time of the year for nonprofits. Supporters are ready to give to causes they believe in. But there’s also a ton of competition for the…
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#GivingTuesday has been around since 2012 and it’s quite an impressive phenomenon. Just last year alone $117 million was raised. So does that mean opting out of #GivingTuesday is a missed opportunity? Not necessarily. While…
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Riddle: What do the following have in common? Facebook Twitter YouTube Uber Airbnb Snapchat Instagram Fitbit Spotify Dropbox WhatsApp Hulu Pinterest Answer: None of these existed 12 years ago. Technology affords nonprofits an incredible opportunity…
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