The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.
The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.

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We’re pleased to continue the Nonprofit Leader Spotlight with today’s guest, Sterrin Bird. Sterrin serves as Senior Vice President, Chief Development Officer at March of Dimes. We had the rare opportunity to go behind the scenes at…
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  The Atlas of Giving provides monthly reports of the state of giving in the nonprofit sector. May’s report bears news that nonprofits cannot ignore. According to Atlas of Giving, “charitable giving will fall well…
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When you ask a donor for a gift, you are asking them to make a commitment—to your cause and to your organization. That’s a big deal. People don’t tend to open their wallets without first…
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  If you’ve recently pivoted to an integrated fundraising strategy, it’s critical that you decide up front which success metrics are important and how you will capture the data and report on the results. This…
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What do Apple, Starbucks, Uber, and Charity: Water all have in common? They have passionate brand advocates on social media. The truth is, your organization also has “super fans.” Do they sing your praises in…
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After years of working in fundraising, it’s easy to lose track of what it feels like to be the donor— to send a gift and then wonder what it was used for or why you…
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Recap: Donor Relations the Disney Way

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It’s easy to forget what it feels like to be a donor. After years of working in fundraising, it can be hard to remember how it feels to send a gift, then wonder what it…
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  As we continue to explore creating an integrated donor experience let’s dive into implementation and execution practices. In recent weeks we’ve unpacked the importance of an aligned organizational structure and culture. Now let’s get…
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One of the original attractions when Disneyland opened was a stagecoach ride. Visitors could hop on a real carriage behind a team of horses and ride through a Frontierland desert. As the ride was developed, designer…
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Pursuant Wishes You a Joyful Holiday Season

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  Last week, we unpacked the connection between your organization’s culture and the integrated donor experience. As you align your internal departments to work toward shared goals, the next step is to take a look…
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Our thanks to Wayne Olson for contributing this guest article. We look forward to having Wayne as a guest on our upcoming webinar, May 3. If you have ever marveled at the beautiful plants and…
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An integrated donor experience is critical in the Digital Age. You have more touch points with our donors than ever before and we have to be keenly aware of how they are experiencing your organization….
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This week in Ad Age Jason John pronounced the death of the sales funnel. He described today’s consumer purchasing process like this: “Today’s shopper jumps in and out of channels, views alternatives to purchases, and…
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For most nonprofits, Integrated Fundraising can be difficult to implement, but it doesn’t have to be that way for your organization. Here are five ways to overcome some common barriers to true integration. 1. Leadership must…
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As a fundraiser you have more opportunities than ever before to reach out to your donors. You could send them a message on Linkedin, send them a direct mail piece, give them a call, email…
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Technology has changed the way we keep in touch, learn new information and do business. The impact of technology has touched virtually every aspect of life and fundraising is no exception. Especially with the emergence…
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Have you ever been splashed by Shamu? You are among the last generation that ever will. Last week SeaWorld Parks & Entertainment Inc. announced some huge news: it will stop breeding captive killer whales. Not…
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Today we’re finishing up a wonderful week at the Association of Fundraising Professionals Conference in Boston. On Sunday we had a packed house for “Relationship Fundraising: Where Do We Go from Here?” Our own Rachel…
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We recently got to host the Rogare Fundraising Thinktank’s Ian Macquillin and Dr. Adrian Sargeant for a webinar on their paramount research “Relationship Fundraising: where do we go from here?” One critical aspect of the…
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