Happy Monday! We are so excited that the Pursuant Sports team is ready for a great week at the NACDA and Affiliates Conference right here in Dallas. In preparation for Tuesday’s General Sessions and Wednesday ‘s Round Tables, check out the mid-level giving program we created for the Association of Former Students of Texas A&M in this case study.
Pursuant Sports is proud to be a sponsor and exhibitor at the 47th Annual NACDA and Affiliates Convention Week. The National Association of Collegiate Directors of Athletics is the largest association of collegiate athletic administrators, boasting a membership of more than 6,100 individuals and more than 1,600 institutions throughout North America. In excitement for next week’s events, we reflect back on some of the great work we’ve done for some outstanding university athletic programs. Watch the video we put together for Oregon State University’s membership campaign, then read the full case study here!
Our very own Tim Kachuriak, SVP of Innovation and Optimization, was invited onstage to talk about a case study on successful landing page optimization at the 2012 Optimization Summit this past week! Watch his presentation below and let us know your thoughts. MarketingExperiments wrote a great blog post about it here as well.
In case you missed part one of this case study, you can see it here. This was recently featured in Fundraising Success Magazine.
Kachuriak says there are two key takeaways that were unearthed from this partnership:
- Testing trumps marketing intuition. ”One of the things I’m constantly surprised at … is that when we test things, we find out that best practices aren’t best practices at all. That’s what’s exciting — to redefine those things by seeing how people interact with our communications,” he says. “That’s really what’s so fun about the online side of things. WE have so much data, so many different attributes that we can test and we can learn not from focus groups or a survey but by watching how people interact directly with the conversion path that we’ve put before them.”
- Humility is the key to marketing success. ”If I think that I have all the answers, then that’s usually when I find out that I’m dead wrong,” Kachuriak says. “We try to empower clients to think like that as well. It’s when we’re partners and not a vendor and a nonprofit where we can both have the most success.”
Recently, Fundraising Success magazine featured a case study on our work with the Colson Center.
In the fall of 2010, the Chuck Colson Center for Christian Worldview — a ministry of BreakPoint, the worldview ministry associated with Prison Fellowship Ministries — created its own entity and was looking to build a brand-new donor base.
So the organization, whose mission is to seek the transformation of believers as they apply biblical thinking to all of life, went to KMA, the branch of full-service fundraising agency Pursuant Group that handles Christian ministries and conservative advocacy groups, with a list of e-mail subscribers — but no actual donors — in hopes of cultivating a donor base.
Read the full article here.