Many nonprofit organizations struggle with telling their stories — specifically, providing a clear case for support. They live with frustration because there are so many “have to’s” and “we’ve always done it this way’s” built into running their daily business. Instead of questioning methods that don’t work, they simply accept their frustrations. In the nonprofit world we cannot continue to simply do things because they have always been done that way. Lives and livelihoods are directly impacted by how we choose to do our jobs day in and day out. Try something new, fix, or eliminate anything that keeps you from telling your story and creating new ways to engage.
Need inspiration? Read this article by Evernote’s Phil Libin on how he created an atypical corporate culture based on what works.