Pursuant Ketchum is happy to announce the addition of Beverly Brooks Thompson, CFRE, as vice president of consulting. Thompson’s experience in campaign development, implementation and management for programs that exceed goals of $500 million is a welcomed complement to Pursuant Ketchum’s industry leading talent.
Prior to joining Pursuant Ketchum, Thompson successfully served as the Director for Forever LSU: The Campaign for Louisiana State University, supporting the three adjoining campuses of LSU. Raising over $798 million toward a $750 million goal, the Forever LSU campaign has stood out as a paradigm for success in higher education campaigns.
“For more than 90 years, Pursuant Ketchum has enlisted the most experienced fundraising practitioners in the country to join its consulting team,” said Gary Cole, CFRE, executive vice president, Pursuant Ketchum Consulting. “Beverly Brooks Thompson continues that tradition. We are pleased our clients will have access to the breadth of experience Beverly adds to our firm.”
Click here to read the press release.
We are proud to announce that Matt McCabe has joined the Pursuant team as senior vice president of consulting services. He will lead Pursuant consultants in developing integrated and comprehensive fundraising strategies for their clients.
“We are honored to welcome such a highly respected fundraising expert to our company,” said Trent Ricker, CEO of The Pursuant Group. “McCabe possesses the caliber of talent and character that every company aims to hire. His industry experience, combined with an innovative vision for our clients, makes him a significant asset to Pursuant. We continue to look for the best talent in the industry, and we’ve found that in Matt McCabe.”
Prior to joining Pursuant, McCabe was the vice president of community at Orange Leap—a leading software company that specifically serves the nonprofit market. Before Orange Leap, McCabe served as a principal consultant for Convio, a leading online constituent relationship management company. His clients have included a “who’s who” of nonprofits such as World Vision, The Children’s Society (UK), The ONE Campaign, American Red Cross, Habitat for Humanity and many more.
Click here to read the full press release.
Barbara Talisman, CFRE and Jason Mitchell are featured today on Fundraising Success with a follow-up article to their presentation at the 2011 Bridge to Integrated Marketing and Fundraising Conference.
They talk about how important it is to integrate all communications across channels to tell your organization’s story in the most effective way and steward your donors online.
Once you have the stories to tell, you need to create a strategy around how to use them to reach the right donors with the messages and information they care about. Today there is no excuse for sending generic messages, especially when stewarding donors. We learn about our donor’s interests by collecting data from the information we send them. This means we need to collect and review what they responded to, where they clicked, how long they viewed a page, and even ask them outright! We are able to better focus and integrate our stewardship efforts through this behavioral data.
Click here to read the entire article at Fundraising Success.
We are proud to announce that Dr. Gary Cole, CFRE has been promoted to Executive Vice President of Pursuant Consulting.
Gary has more than 20 years of experience in professional fundraising in healthcare, higher education and independent school environments. He is responsible for leading the Pursuant Ketchum consulting team and providing senior-level development, management, and philanthropic counsel to a broad cross-section of nonprofit organizations throughout the United States.
“A practitioner-scholar and thoughtful leader, it is perhaps Gary’s ability to challenge norms and outdated practices that is having the greatest impact in propelling our clients toward exceeding their respective objectives,” notes Trent Ricker, Pursuant’s President and CEO.
“I’m thrilled to assume leadership of the most innovative, forward-thinking team of consultants in the profession today,” says Cole. “Our team of client-centered consultants builds upon the 92-year legacy of Carlton Ketchum while bringing to clients Pursuant’s unparalleled thought leadership for the twenty-first century.”
Click here to read the full press release.
Pursuant is proud to announce that we are the recipients of six honors in this year’s Telly Awards competition for our work with clients such as the American Heart Association and the University of Arizona Wildcat Club.
Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional and cable TV commercials and programs, as well as the finest video and film productions, web commercials, videos and films. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world. The Telly Awards is a widely known and highly respected national and international competition and receives over 11,000 entries annually from all 50 states and many foreign countries.
The American Heart Association’s “Jump Rope for Heart” video, which was a part of their overall campaign promoting physical activity, heart healthy living, and community service to children, was recognized with two Telly awards: a bronze Telly for online fundraising, and a silver Telly for visual effects, the awards’ highest honor.
A video created for the University of Arizona Wildcat Club honoring their inclusion in the PAC-12 and introducing their new athletic director was awarded two bronze Telly awards for online sports and editing.
Our video for the National Religious Broadcasters 2011 conference promoting the merger between Pursuant and KMA Direct Communications also received a bronze Telly for promotion by a production company or ad agency.
Another client video from a national television campaign was awarded a bronze Telly in not-for-profit broadcast.
We are humbled to partner with such wonderful clients to help them tell their stories in such a powerful way that the results are recognized with such a prestigious honor! Click here to read the full press release.
We are so proud to announce that a video created as a part of our collaborative efforts with Children’s Medical Center has won a Platinum Award in the 2011 Hermes Creative Awards.
The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and design of emerging technologies and traditional materials and programs. The awards are administered and judged by the Association of Marketing and Communication Professionals, an international organization comprised of several thousand marketing, communication, advertising, public relations, media production, web, and freelance professionals. The Platinum Award means the entry received a score of 90-100 out of a possible 100 points.
This video tells the story of Adrian, a kidney transplant patient at Children’s under the care of Dr. Desai, the head of pediatric transplants. This video was featured in an HTML email appeal and used in a Text2Give campaign with Studio Movie Grill. Adrian and his superhero kidney were also featured in the Children’s newsletter, in direct mail, and in an outside marketing campaign created for Children’s by their advertising agency, The Richards Group.
Pursuant Ketchum is proud to announce the addition of Kelley Stewart as vice president. She will cultivate new business and craft fundraising strategies for clients in the healthcare and human services sectors.
From the press release:
“What drives the Pursuant Ketchum client development process is our embracing the nonprofit’s mission, identifying critical needs and crafting custom solutions,” says Trent Ricker, CEO of Pursuant. “Kelley has a solid track record of strong leadership developing effective strategies, which makes her an invaluable new addition.”
Prior to joining Pursuant Ketchum, Stewart spent eight years with the American Cancer Society (ACS), most recently as national director of eRevenue. Her online marketing strategies increased consumer acquisition and retention and drove revenue exceeding $20 million. Stewart created an innovative online presence for the flagship Making Strides Against Breast Cancer® campaign that resulted in a 67 percent growth under her leadership and more than $58 million in revenue since its launch. She also produced an award-winning marketing strategy that included digital communication, social media and viral marketing, which resulted in $20 million in revenue.
Click here to read the entire release. Welcome to the team, Kelley!
Join us for The Five Pillars of Fundraising Strategy, presented by Curt Swindoll, Executive Vice President of Integration and Strategy at Pursuant.
What drives your approach to fundraising–your strategy for connecting with and developing significant donor relationships? Most organizations admit “we just do what has worked in the past.”
In this 60-minute webinar, we’ll look at strategy from a new perspective. We’ll share a simple model for donor relationship development, seven critical success factors in fundraising, and tactical options for responding to your greatest donor development challenges.
The webinar will be presented on Wednesday, June 8, 2011 at Noon CDT (1 p.m. EDT, 10 a.m. PDT) and we hope to see you there! Click here to register now.
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Pursuant has added another key player to the team with Lola Mauer, our new lead strategy consultant. She joins Pursuant to lead strategic planning and execution of client development campaigns.
From the press release:
“For client engagements, Pursuant thoroughly evaluates relevant data and communications, which creates a framework for developing a holistic, multichannel fundraising strategy,” says Trent Ricker, CEO of Pursuant. “Lola will lead the integrated strategy development processes to identify each client’s unique needs and to create efficient fundraising plans with immediate and long-term goals.”
Prior to joining Pursuant, Mauer served for seven years as the director of annual giving at the University of South Carolina (USC) in Columbia, S.C. During her tenure, she substantially increased the number of donors and financial gifts to the university, including a 36 percent increase in giving among young alumni and 98 percent growth in senior class giving. Mauer implemented the university’s first integrated digital communication strategy.
Click here to read the entire release. We’re glad to have you on board, Lola!