New Client: Mount Lebanon
We are proud to be conducting a planning study for Mount Lebanon schools’ upcoming capital campaign. Click here to read the full article.
New Year, Same Old Fundraising?
As a new year begins, it is the perfect time to examine the health of your organization and the effectiveness of your fundraising practices. Over the next two weeks, we will be posting links to helpful whitepapers and resources that will give you the opportunity to redefine fundraising for your organization. Will you take advantage of it? Only you can answer that.
Make this the year that you become more efficient, listen to your data, send your donors more relevant communication, and blow the roof off of your fundraising goals.
Welcome to Beverly Brooks Thompson!
Pursuant Ketchum is happy to announce the addition of Beverly Brooks Thompson, CFRE, as vice president of consulting. Thompson’s experience in campaign development, implementation and management for programs that exceed goals of $500 million is a welcomed complement to Pursuant Ketchum’s industry leading talent.
Prior to joining Pursuant Ketchum, Thompson successfully served as the Director for Forever LSU: The Campaign for Louisiana State University, supporting the three adjoining campuses of LSU. Raising over $798 million toward a $750 million goal, the Forever LSU campaign has stood out as a paradigm for success in higher education campaigns.
“For more than 90 years, Pursuant Ketchum has enlisted the most experienced fundraising practitioners in the country to join its consulting team,” said Gary Cole, CFRE, executive vice president, Pursuant Ketchum Consulting. “Beverly Brooks Thompson continues that tradition. We are pleased our clients will have access to the breadth of experience Beverly adds to our firm.”
Click here to read the press release.
Dr. Gary Cole, CFRE Named Executive Vice President of Pursuant Consulting
We are proud to announce that Dr. Gary Cole, CFRE has been promoted to Executive Vice President of Pursuant Consulting.
Gary has more than 20 years of experience in professional fundraising in healthcare, higher education and independent school environments. He is responsible for leading the Pursuant Ketchum consulting team and providing senior-level development, management, and philanthropic counsel to a broad cross-section of nonprofit organizations throughout the United States.
“A practitioner-scholar and thoughtful leader, it is perhaps Gary’s ability to challenge norms and outdated practices that is having the greatest impact in propelling our clients toward exceeding their respective objectives,” notes Trent Ricker, Pursuant’s President and CEO.
“I’m thrilled to assume leadership of the most innovative, forward-thinking team of consultants in the profession today,” says Cole. “Our team of client-centered consultants builds upon the 92-year legacy of Carlton Ketchum while bringing to clients Pursuant’s unparalleled thought leadership for the twenty-first century.”
Click here to read the full press release.
Pursuant Ketchum Welcomes Kelley Stewart as Vice President
Pursuant Ketchum is proud to announce the addition of Kelley Stewart as vice president. She will cultivate new business and craft fundraising strategies for clients in the healthcare and human services sectors.
From the press release:
“What drives the Pursuant Ketchum client development process is our embracing the nonprofit’s mission, identifying critical needs and crafting custom solutions,” says Trent Ricker, CEO of Pursuant. “Kelley has a solid track record of strong leadership developing effective strategies, which makes her an invaluable new addition.”
Prior to joining Pursuant Ketchum, Stewart spent eight years with the American Cancer Society (ACS), most recently as national director of eRevenue. Her online marketing strategies increased consumer acquisition and retention and drove revenue exceeding $20 million. Stewart created an innovative online presence for the flagship Making Strides Against Breast Cancer® campaign that resulted in a 67 percent growth under her leadership and more than $58 million in revenue since its launch. She also produced an award-winning marketing strategy that included digital communication, social media and viral marketing, which resulted in $20 million in revenue.
Click here to read the entire release. Welcome to the team, Kelley!
We’re at AAMC in Nashville This Week!
There’s some fine-tuning taking place in Nashville this week as the Association of American Medical Colleges’ Group on Institutional Advancment kicks off its annual professional development conference.
In a city known for musical performance, Nashville will be home to different forms of performance tuning as Pursuant Ketchum joins members of the nation’s most prominent academic medical centers in discussions focused on: philanthropic infrastructure enhancement, performance management and effective communication strategies. Stay tuned for updates from Music City as we join professional Fundraisers from across North America in creating a new harmony.
Join us on April 20: New Realities in Capital Campaigns Webinar with Kristina Carlson
Are you looking for new ways to kickstart your capital campaign in this new economy? Don’t miss our upcoming webinar, New Realities in Capital Campaigns, hosted by President of Pursuant Ketchum Kristina Carlson, CFRE.
Capital campaign methodology is over 90 years old. While many traditional principles still apply, episodic approaches are losing their effectiveness. The economic climate, shifting demographics, and increased competition are forcing organizations to adapt to a new age of fundraising.
Today, successful campaigns are woven into comprehensive development programs and require an increased understanding of new technology and methods as well as classic, tried and true principles.
With case studies and research, this webinar will explore:
- The principles of traditional capital campaigns that still remain relevant
- The value of capital campaigns in a comprehensive development program
- How to create a case for major gifts outside a campaign
- The impact of donor-upgrade strategies on future campaigns
- How to create the perfect dynamic between staff-driven fundraising and board-driven, staff support fundraising for optimal ROI
Click here to register for the New Realities in Capital Campaigns webinar today.
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