How are you planning to augment your acquisition practices in 2012? You might have looked at your acquisition costs and thought that they were too high, but are unsure how to gain new donors at manageable rates. Tommy Swanson explains in this whitepaper how search engine marketing can help nonprofits find prospects that align with their mission or vision and convert them to loyal donors, year in and year out. You might think search engine marketing is only for commercial businesses, but the best practices hold true for fundraising.

Click here to download the whitepaper and change the way you acquire new donors.