We’re featuring another one of our award-winning videos. This video was created to encourage alumni to join the University of Arizona Wildcat Club and get involved in supporting the many collegiate athletic programs at the school. This received two bronze Telly awards at the 2011 ceremony in the editing and sports categories.
Let us help you tell your compelling story. Generate more fundraising dollars with creative media from our innovative and award-winning team! Contact us or learn more about how we redefine fundraising here.
An emphasis on empathy, exhibited both with peers and with customers, seems to be the emerging trend in today’s business community. Data and storytelling work hand-in-hand to drive empathetic relationships through a foundation of first knowing your constituents and then communicating with them in a way that is individually catalytic. Pursuant operates from a “data first” approach because it is the natural starting point for any relationship. From an informed level of trust is bred meaningful messaging that is capable of 1) resonating with its audience and 2) providing additional data to further advance the relationship.
This great article from FastCo Create dives deeper on this topic.
Seth Godin had a post last week that is relevant in our world, and I thought I would share it with you.
He talks about the mistake of focusing on tools rather than people. All too often we get caught up in the media we choose to use for connection as opposed to the actual connection we are trying to make. In our attempt to create new strategies and utilize new tools we forget that our focus is to clearly tell a compelling story and connect with people; build relationships and provide opportunities to engage.
We don’t need to drop monikers like “email strategy” or “social media strategy.” However, it is a good reminder that tools simply help accomplish goals and are not the goals in and of themselves.
Everything we do at Pursuant follows a similar workflow (from Planning Studies to our Charitable Partners Program to Online Acquisition Campaigns to Online Newsletters). It is all about working with a client to 1) identify a problem/challenge, 2) define (campaign) goals, 3) build an execution plan to achieve those goals, 4) execute the (campaign) plan, 5) analyze the results in order to define the next challenge. Confusing tools as goals or forsaking goals for “shiny, cool” tools can break our workflow and set us and our clients up for failure.