Getting to the Top

Facebook can drive donations, just not in the way you think. Everyone wants to be at the top. When I was a kid, I wanted to get to the top of the mountain. As I grew older, my goal was to get to the top of my class. Now, as a fundraiser, my goal is [...]

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Who is Brooke Todare?

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Every once and a while you will come across a person that feels like a lifelong friend when in reality you have known them for only a few minutes. I bet you could name someone who fits that description right now. The person you are thinking of has that allusive “it” factor. I have often [...]

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Winning and Success

If you’re like me, your days at the office are filled with getting as much done in a single day as possible. It’s the futile effort to be “extremely productive and getting closer and closer to being a successful person.” And while there’s nothing I enjoy more than a big red check mark on the [...]

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Thinking Differently

Team Broadie | Making Strides | October, 2000

Innovation in Run Walk Ride Events A few weeks ago I had the privilege of collaborating with the Run Walk Ride Council on an article aimed at helping this great sector of our industry think differently about the way we are approaching fundraising. In preparing to write the article, I took myself back in time [...]

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Landmines

The needs of nonprofit organizations are continually evolving. Factors such as demographics, the economy, education, and employment heavily influence the philanthropic landscape and the breadth of challenges organizations face. Yet, despite all the diversity among these organizations, there is a unanimous need among them all: Obviously, monetary support plays an intricate role in an organization’s [...]

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Fundraising in the Face of Tragedy

Data, Messaging, and a Constituent Conversation In the wake of recent disasters bringing national attention to specific hospitals, we, as healthcare fundraisers, can’t help but wonder how hospitals can best prepare for, manage, and leverage the onslaught of attention and potential constituents. Recent tragedies such as Asiana Flight 214, the horrific storms across the southwest, [...]

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Who Is Steve Vincent?

Everyone has a story, a past that shapes who they are today. As I meet people at social gatherings, in passing and new co-workers I find my curious nature kindly quizzing (for the lack of a better word) them about how they got to be the person they are today. I may be a little [...]

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Beyond Logic

What a Pillow Bandit Can Teach Us About the Need for Data Not too long ago I caught the backstory of a video that had gone viral while watching the local news. My husband and I were hilariously shocked by what we saw. Apparently, an 8 year old sister had been the victim of her [...]

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More Happy and More Good

Ladies and gentlemen I give you the… (insert iPod, iPhone, or iPad)! Some of you may remember the original release of the Apple Computer, but for many of us it came during one of the moments referenced above. Steve Jobs would stand on stage and dramatically unveil something we had never seen before. If you [...]

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Losing Track of the Value Statement

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In fundraising, we sometimes talk about the narrative becoming too complex. That is to say, you can’t let the story of what you do become so big that you lose track of the value statement¬—that integral piece that tugs on the heart strings of your donors and connects them to your mission. We all seek [...]

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