The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.
The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.

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Integration. It’s a great word. It means to take separate parts and form, coordinate, or combine them together into a functioning or unified whole. In the realm of nonprofit marketing, integration can be an incredibly…
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Being a good storyteller is essential for being an effective fundraiser. It personalizes the fundraising process by helping donors see how they can change the world by changing an individual’s life and reminding them of…
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  The single worst reason to do anything is a phrase that gets repeated in boardrooms and nonprofit strategy meetings on a daily basis: Because it’s always been done this way. It’s a phrase that’s…
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Editor’s Note: This is a guest post from professional Storytelling Consultant and Trainer, Geoffrey Berwind. Geoffrey has created storytelling projects for historic sites and provides consulting services for leaders, entrepreneurs, speakers, and companies worldwide. He…
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Inspiring donors to support a cause has always required nonprofits and fundraisers to tell great stories. Effective storytelling puts a face on the cause an organization supports. It emotionally attaches a person or organization to…
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Last Wednesday, the Internet-streaming service Hulu announced they would begin offering users an ad-free subscription option. The company then reached out to individuals who had criticized the use of ads with a video about the…
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Recap: Donor Relations the Disney Way

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There are hundreds of donors primed to be upgraded who are currently buried at the bottom of your donor pyramid. They don’t belong there. They belong in the middle of the pyramid—and someday, the top….
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In his “How Great Leaders Inspire Action” TED Talk, Simon Sinek explains the “law of diffusion of innovation” by drawing a bell curve and positioning these groups on the curve based on when they embrace…
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#GivingTuesday has become the “Christmas Day” for many fundraisers and development teams. In fact, #GivingTuesday represents the second highest single giving day of the month, right behind December 31st, for most of our clients. With…
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Pursuant Wishes You a Joyful Holiday Season

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Happy Labor Day from all of us at Pursuant. We hope you are spending the long weekend away from the office and are enjoying time with family and friends. As we reflect on the meaning…
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If you haven’t already started preparing for #GivingTuesday, now is the time. #GivingTuesday has quickly become a philanthropic phenomenon that your nonprofit can’t afford to ignore. Held the first Tuesday after the Thanksgiving holiday, it…
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Do you ever wonder why brands like Amazon are so successful at engaging people and bringing them back time and time again? It’s not necessarily their prices or the convenience (which you can typically get…
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Do you ever think about firing your board? If so, you aren’t alone. Most nonprofit professionals I meet are frustrated with their boards.   In every webinar, classroom training or custom training I do, I…
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These days, there’s too much information out there to spend time on the irrelevant. Especially during the end of the year. People have evolved their abilities to quickly scan through direct mail, email, or websites…
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While some organizations are abandoning direct mail in favor of a digital strategy, not every nonprofit is standing by that move. American Cancer Society (ACS) recently announced that after suspending their direct mail acquisition program…
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Most nonprofits focus on two areas to meet fundraising goals: giving at the general, broad-based fund level and major giving. This strategy has a built-in gap: mid-level giving strategies that simultaneously upgrade donors to your…
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Your year-end fundraising campaign is one of the most important opportunities to achieve your goals. When most organizations take in 50% of their total donations from October to December, you literally can’t afford to be…
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“How should our nonprofit distribute our potential donor list in a way that sets up each major gift officer for success, while still giving our organization the best chance to cultivate those gifts at the…
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A well-planned campaign, based on donor-centered fundraising best practices, will ensure your organization connects donors’ giving priorities with your mission to generate the highest level of revenue possible. With early planning and proper execution, this…
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  A lot of factors contribute to creating a culture of philanthropy within your organization. However, few things are more important than your staffing, structure, processes, and reward systems. While storytelling and leadership are also…
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