The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.
The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.

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Editor’s Note: This post was originally shared as part of my series with Guidestar. To read other posts, click here. The fundraising part of my brain was on fire after attending the AFP International Fundraising…
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  Identifying prospects who are capable of contributing at a higher level is the first step in a cost-effective strategy for upgrading donors in a way that leads them towards making a significant impact in…
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In today’s fundraising world, many nonprofits use a variety of communication channels to reach prospects and donors. Direct mail still plays a key role, online giving continues to increase, and social media is growing in…
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Nonprofits have a natural opportunity to be incredibly effective at content marketing. Why? The story you have to tell is often a lot more compelling and easier to tell than for-profit entities. Because of this,…
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Content is the currency of the digital age of fundraising. Donors expect nonprofits to share stories and information that are meaningful to them. As a result, many organizations are creating more content than ever before…
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The challenges you face as a nonprofit leader can feel insurmountable at times, especially in today’s changing fundraising landscape. The cost of fundraising continues to rise while new projects and programs needing funding are constantly…
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Recap: Donor Relations the Disney Way

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Every nonprofit leader wants to reach more donors and raise more money so that his or her organization can continue to make the world a better place. For many, that desire to make a lasting…
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There’s good news from the most recent fundraising forecast from Atlas of Giving — overall giving projected to have 2.5 percent growth in 2015 instead of the previously indicated 3.2 percent decline. Earlier this year,…
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Note: This post originally appeared on GuideStar USA. To read more of my posts for GuideStar, click here. I’m counting down the days to AFP ICON in Baltimore. It helps that they have a counter…
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Pursuant Wishes You a Joyful Holiday Season

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The fundraising landscape has changed significantly over the past several years, and many organizations are looking for new and innovative ways to effectively reach donors and raise money in a short period of time. New…
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Right now, there could be hundreds, if not thousands, of donors hidden in your database who have the ability to give more to your organization. In fact, a recent study cited that 44% admit they…
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Atlas of Giving’s Fundraising Forecast for 2015 highlights some of the trends facing nonprofit leaders. Although the Indiana University Lily School of Philanthropy predicted a 4.8 percent increase in giving in 2015, we’ve found from…
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There’s no denying that technology and communications are changing the world of fundraising. But these aren’t the only changes that nonprofits have to face when it comes to giving. Today’s donors are a lot different…
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Technology is nothing new to Pursuant. When Pursuant was founded in 2001, one of our primary goals was to help nonprofit leaders raise more money through online email and video strategy. Today, we’re incredibly excited…
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According to a recent article by the Atlas of Giving, experts predict a 3.2 percent decline in charitable contributions during 2015. What does that mean in real dollars? It points to a decrease of $14.65…
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Think back on some of your top customer experiences with businesses you frequent. Do you remember a particular “wow” experience? For-profit companies offer consumers intense personalization, intuitive response mechanisms, convenience, and a plethora of options….
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We are immensely honored and excited to congratulate our very own Tom McCabe for being recognized by the National Religious Broadcasters Association. Tom, who is senior executive counsel and a board member, was recognized with…
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One of the hardest things to do in fundraising is to think like a donor. Why? We get sidetracked with all the great things we want to tell our donors and we forget that the…
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While philanthropic giving has started to pick back up over the past several years, total giving to nonprofits has been stuck at around 2 percent of the GDP for the last 40 years. What’s going…
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Donor retention, strategic stewardship, and relational fundraising are all incredibly hot topics in the fundraising world these days. Yet, it seems like nonprofits still have more questions than answers when it comes to improving donor…
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