The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.
The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.

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While donors represent anyone who volunteers their time or financially supports an organization, for purposes of this resource, our focus will be on those who provide financial support. In addition, let’s define a “beneficiary” as…
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I have rarely met a nonprofit with “enough” donors. In fact, virtually every engagement I am a part of includes a discussion about acquisition strategies. As the nonprofit landscape continues to evolve, acquiring new donors…
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Multi-channel has been an intentional for-profit strategy for more than a decade but many nonprofits are failing to adopt effective marketing methods. Even those who would like to advance more quickly are often hampered by…
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At Pursuant, we’re passionate about supporting the vision of our clients. Each organization we come alongside has a calling and a crystal clear goal to achieve. We are connectors who help our clients reach the…
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During the Great Recession, nonprofit organizations faced the common challenge of making cuts to their fundraising budgets. Oftentimes, those waning budgets translated into a necessary reduction in staff and the size
 of an organization’s fundraising…
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It’s easy to feel overwhelmed during the end of the year as a fundraiser. You feel like you keep facing the same challenges… Last year’s campaign failed to meet expectations, but you don’t have the…
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The Intelligent Fundraiser Blog

Recap: Donor Relations the Disney Way

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Integration. It’s a great word. It means to take separate parts and form, coordinate, or combine them together into a functioning or unified whole. In the realm of nonprofit marketing, integration can be an incredibly…
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Being a good storyteller is essential for being an effective fundraiser. It personalizes the fundraising process by helping donors see how they can change the world by changing an individual’s life and reminding them of…
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  The single worst reason to do anything is a phrase that gets repeated in boardrooms and nonprofit strategy meetings on a daily basis: Because it’s always been done this way. It’s a phrase that’s…
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Pursuant Wishes You a Joyful Holiday Season

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Editor’s Note: This is a guest post from professional Storytelling Consultant and Trainer, Geoffrey Berwind. Geoffrey has created storytelling projects for historic sites and provides consulting services for leaders, entrepreneurs, speakers, and companies worldwide. He…
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Inspiring donors to support a cause has always required nonprofits and fundraisers to tell great stories. Effective storytelling puts a face on the cause an organization supports. It emotionally attaches a person or organization to…
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Last Wednesday, the Internet-streaming service Hulu announced they would begin offering users an ad-free subscription option. The company then reached out to individuals who had criticized the use of ads with a video about the…
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There are hundreds of donors primed to be upgraded who are currently buried at the bottom of your donor pyramid. They don’t belong there. They belong in the middle of the pyramid—and someday, the top….
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In his “How Great Leaders Inspire Action” TED Talk, Simon Sinek explains the “law of diffusion of innovation” by drawing a bell curve and positioning these groups on the curve based on when they embrace…
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#GivingTuesday has become the “Christmas Day” for many fundraisers and development teams. In fact, #GivingTuesday represents the second highest single giving day of the month, right behind December 31st, for most of our clients. With…
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Happy Labor Day from all of us at Pursuant. We hope you are spending the long weekend away from the office and are enjoying time with family and friends. As we reflect on the meaning…
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If you haven’t already started preparing for #GivingTuesday, now is the time. #GivingTuesday has quickly become a philanthropic phenomenon that your nonprofit can’t afford to ignore. Held the first Tuesday after the Thanksgiving holiday, it…
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Do you ever wonder why brands like Amazon are so successful at engaging people and bringing them back time and time again? It’s not necessarily their prices or the convenience (which you can typically get…
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Do you ever think about firing your board? If so, you aren’t alone. Most nonprofit professionals I meet are frustrated with their boards.   In every webinar, classroom training or custom training I do, I…
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These days, there’s too much information out there to spend time on the irrelevant. Especially during the end of the year. People have evolved their abilities to quickly scan through direct mail, email, or websites…
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