10 Ways Nonprofits Can Shift from “Pushing” to “Pulling”

Our society is living through one of the biggest shifts since the industrial revolution. For brands and nonprofits, this has forced us to rethink the way we engage our audience and motivate people to act. Gone are the days of earning attention through mass advertising. Pushing our message onto people doesn’t work anymore. It’s simply […]

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Let’s Address the Real Reasons Giving Has Plateaued

nonprofit giving plateued.

Total giving to nonprofits has been stuck at around 2 percent of the GDP for the last 40 years. What’s going on? Why haven’t nonprofits gripped and motivated more Americans to give to their worthy causes? 4 Reasons Giving Has Plateaued That Few People Are Discussing While there might be many factors impacting overall giving, […]

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Case Study: Revealing Donor Interest can Dramatically Impact Fundraising

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Here’s something that successful nonprofit leaders and development directors understand when it comes to making the ask: It’s all about the relationship! The more you can connect  your cause to the donor’s specific passions and interests, the more successful you will be when it comes time to engage them as a donor ask them to […]

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Why Nonprofit Leaders Fail to Make a Significant Impact

nonprofit leadership

Do you ever get the sense that your fundraising efforts aren’t meeting their full potential? Do you wonder what can be done about it? If you answered yes to either of these questions, you’re not alone. Today, thousands of nonprofit leaders around the world are working to create an impact. Unfortunately, many of them are […]

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Our Best Fundraising Advice for the Second Half of 2014


Regardless of your fiscal budget, the second half of the year is an incredibly important time for every nonprofit. The second half of the year can fly by in an instant. And if you don’t have a plan, it’s possible that you can look up in December and not be any closer to achieving your […]

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Does CASL apply to your Nonprofit Electronic Communications?

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Canada’s new Anti-Spam Legislation went into effect, forcing many nonprofit organizations that are based or have donors in Canada to re-evaluate their communications strategy. While the primary purpose of Act targets commercial spam, it has required nonprofits to reevaluate some of the communication tools they have routinely used over many years. A few weeks ago, […]

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How to Overcome a Donor’s Objections to Visit

foot in door

It takes a lot of no’s to get to a yes but the truth about fundraising is that the hardest part isn’t the ask, is getting the visit to make the ask!  To help you get that all important face to face visit we’ve outlined some of the most common objections a prospect or donor […]

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Month-By-Month Fundraising Tips for the Rest of 2014


We’ve officially reached the halfway point of 2014. Some of you might be right on track to reach your annual fund goals for the year. Others of you might be breaking out in a cold sweat as you worry about whether or not you’re going to meet your goals. Month-By-Month Fundraising Tips for the Rest […]

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How to Build Your Fundraising Strategy Around Your Donors’ Interest

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No one knows the importance of engaging donors today in order to upgrade their giving in the future more than the young alumni development office at colleges and universities. Their main objective is to encourage recent college graduates to actively support their alma mater, with the hopes of one day moving them up the donor ladder […]

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Top 5 Things Nonprofit Leaders Should Know About CASL


July 1st, the Canadian government instituted an anti-spam law to regulate electronic messaging by brands, businesses, and causes. The intention of the law is to create a Canada where everyone knows what emails they receive contain, who sent it, and why they’re getting them. While the intent behind the law might be good, it has […]

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