The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.
The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.

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Many factors contribute to creating a culture of philanthropy within your organization. However, few things are more important than your staffing, structure, processes, and reward systems. While storytelling and leadership are also critical, these four…
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When it comes to innovation, nonprofits have typically been two to three years behind mainstream organizations and industries. Take social media as an example. Many nonprofits are just now beginning to integrate social networks into…
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  Successful cross-channel fundraising campaigns can lead to greater brand awareness, a larger donor base, and higher revenue. But getting there can be challenging. Without an intentional strategy, it can feel like your organization is…
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“Giving USA 2015,” the annual report on American philanthropy, was published today and this year’s report brings happy news. Charitable giving rose 5.4 percent last year to a record $358.4 billion, according to estimates from the annual…
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“…we are, in fact, on the cusp of a new golden age for marketing. At the core of the new era are five elements that are simultaneously familiar and fast changing.” – Jonathan Gordon and…
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“How should our nonprofit distribute our potential donor list in a way that sets up each major gift officer for success, while still giving our organization the best chance to cultivate those gifts at the…
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Recap: Donor Relations the Disney Way

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When a nonprofit gets caught in the act of lying about donations, it doesn’t benefit any of us. You may have seen in the news just a few weeks ago that the Federal Trade Commission…
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The nonprofit landscape has changed drastically over the past ten to fifteen years. In many cases, no one realizes those changes more than local church leaders. Today’s ministry leaders face a new series of challenges when…
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It was a rare treat to have donor communications guru and fundraising legend Tom Ahern as a special webinar guest. Tom shared his standing room only talk on “Loverizing: the lucrative difference a few well…
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Pursuant Wishes You a Joyful Holiday Season

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Have you ever looked at campaigns like Red Nose Day or the Ice Bucket Challenge and thought to yourself, “Why can’t we do something like that for our organization?” If so, you’re not alone. Despite…
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Over the past few years, nonprofits have started to wake up to the great value of data. However, it’s important to remember that data in and of itself is not particularly valuable. What’s valuable is…
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Most people are afraid to ask for money. In the depths of our deepest fears, public speaking is king (at number one) and death scores a close second. Jerry Seinfeld pointed out the irony of…
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As fundraisers, it’s easy to feel overwhelmed. Making our fundraising efforts about ourselves (rather than our donors) is a temptation every fundraiser faces, especially when we’re in the midst of a busy season. However, one…
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  Organizations must take an active stance to drive general fund donors to the middle of their donor pyramid—and engage them with the right message. We can’t simply send donors with the potential to make…
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  Many nonprofits think the top of the donor pyramid is where the money is; that it’s the best place to get the greatest return for their fundraising investment. It’s not. It’s true that with…
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  Many nonprofit leaders wake up every day plagued by the same obstacles they faced the day before. Overall results have been stagnant since the Great Recession despite the fact that the cost of fundraising…
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The fundraising landscape has changed greatly in the past few years. Earning (and keeping) donors’ attention has become increasingly challenging, and more donors have shifted their focus from mission to impact. These changes have forced…
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“Being entrepreneurial is essentially about thinking and doing something that we have not done before in order to achieve a desirable goal or outcome.” –Donna M. De Carolis Doing something that has never been done before…
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This week we had the chance to sit down with Pursuant’s CEO, Trent Ricker, to get a peek behind the curtain of the decision to acquire software company 2DIALOG. Trent has served as CEO at…
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Editor’s Note: This post was originally shared as part of my series with Guidestar. To read other posts, click here. The fundraising part of my brain was on fire after attending the AFP International Fundraising…
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