The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.
The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.

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The fundraising landscape is changing rapidly and the challenges facing many of today’s nonprofit organizations have never been greater. Many of these challenges have forced us to rethink our approach, to shift the way of…
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Most organizations have a rich source of untapped opportunity in the middle of the pyramid that they overlook — mid-level donors. Knowing how to upgrade donors in the middle of your donor pyramid is incredibly…
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At Pursuant, we not only work tirelessly to exceed our clients’ fundraising expectations, but we are also passionate about continuing to learn new strategies and pivot as technology and the world around us change. In…
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We live in a world that is noisier than ever before. With more communication channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can…
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When it comes to identifying and prioritizing their donor base, most organizations start by leveraging internal giving data. But what if there’s information that can’t be found by simply evaluating how much your donors give?…
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  Building a strong and vibrant relationship with your donors is one of the most important things a nonprofit can do. Unfortunately, many organizations struggle to find the time to establish relationships with donors. Phone…
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The Intelligent Fundraiser Blog

Recap: Donor Relations the Disney Way

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An effective integrated fundraising approach engages prospects, increases donor response, and raises revenue while strengthening your brand across relevant communication channels. That means that development, communication, and marketing departments can’t exist in silos and expect…
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How do you identify your nonprofits’ most valuable donors? Sometimes the best place to start is with the information that’s right in front of you. Identifying and prioritizing your top donor prospects is something that…
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Despite the increasing challenges of traditional fundraising methods and the consistent growth in online giving, many nonprofits still have questions that keep them from experiencing the exponential potential of digital fundraising. Innovative Ways Engage Donors…
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Pursuant Wishes You a Joyful Holiday Season

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Let’s be honest, the RFP process is not an exciting venture for nonprofits and fundraising professionals. I can say that because I’ve been on both sides of the equation. In fact, the RFP process calls…
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The fundraising landscape is changing rapidly and the challenges facing many of today’s nonprofit organizations have never been greater. These challenges require us to think differently when it comes to how we approach fundraising. The…
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Each month, our friends at the Atlas of Giving provide an estimate of charitable giving by sector, source and state in the U.S. This month, they released the annual results for 2014 and an initial…
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  Intelligent fundraising requires an objective approach to data and is guided by the insights it provides. Earlier this week, I shared two ways nonprofits can use data to identify and prioritize donors . While…
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The purpose of vision is to galvanize an organization—and powerfully advance its mission. Unfortunately, many vision statements developed by many nonprofit organizations are simply too vague and irrelevant to serve the purpose of driving the…
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Successful fundraising requires a commitment to learning as much as possible about your donors so you can be more effective in how you communicate with them, whether it’s through direct mail, over the phone, or…
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The fundraising landscape is changing rapidly and the challenges facing many of today’s nonprofit organizations have never been greater. We must become smarter in how we approach fundraising. In this week’s review, we wanted to…
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The hardest thing to do in fundraising is to think like a donor. Let’s face it; thinking like other people is just plain difficult. Yet, getting this one thing right has the greatest power to…
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Let’s face it… most nonprofits rely on major gifts from individuals to fund a significant portion of their annual budget. With the average age of today’s major donors continuing to increase year after year, many…
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Earlier this month, we released our latest resource Balancing the Art and Science of Fundraising. The goal was to challenge nonprofit organizations to think differently and consider how we can take a smarter approach to…
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A culture of philanthropy is essential to the financial future of academic institutions looking to increase revenue without raising tuition. However, building a culture of philanthropy begins with everyone understanding it’s their responsibility to build financial…
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