The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.
The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.

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The fundraising landscape has changed significantly over the past several years, and many organizations are looking for new and innovative ways to effectively reach donors and raise money in a short period of time. New…
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Right now, there could be hundreds, if not thousands, of donors hidden in your database who have the ability to give more to your organization. In fact, a recent study cited that 44% admit they…
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Atlas of Giving’s Fundraising Forecast for 2015 highlights some of the trends facing nonprofit leaders. Although the Indiana University Lily School of Philanthropy predicted a 4.8 percent increase in giving in 2015, we’ve found from…
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There’s no denying that technology and communications are changing the world of fundraising. But these aren’t the only changes that nonprofits have to face when it comes to giving. Today’s donors are a lot different…
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Technology is nothing new to Pursuant. When Pursuant was founded in 2001, one of our primary goals was to help nonprofit leaders raise more money through online email and video strategy. Today, we’re incredibly excited…
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According to a recent article by the Atlas of Giving, experts predict a 3.2 percent decline in charitable contributions during 2015. What does that mean in real dollars? It points to a decrease of $14.65…
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The Intelligent Fundraiser Blog

Recap: Donor Relations the Disney Way

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Think back on some of your top customer experiences with businesses you frequent. Do you remember a particular “wow” experience? For-profit companies offer consumers intense personalization, intuitive response mechanisms, convenience, and a plethora of options….
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We are immensely honored and excited to congratulate our very own Tom McCabe for being recognized by the National Religious Broadcasters Association. Tom, who is senior executive counsel and a board member, was recognized with…
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One of the hardest things to do in fundraising is to think like a donor. Why? We get sidetracked with all the great things we want to tell our donors and we forget that the…
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Pursuant Wishes You a Joyful Holiday Season

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While philanthropic giving has started to pick back up over the past several years, total giving to nonprofits has been stuck at around 2 percent of the GDP for the last 40 years. What’s going…
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Donor retention, strategic stewardship, and relational fundraising are all incredibly hot topics in the fundraising world these days. Yet, it seems like nonprofits still have more questions than answers when it comes to improving donor…
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Do you have high-capacity donors hiding in plain sight?  Chances are you do and you may not know it. Most organizations are sitting on a wealth of donor intelligence data they don’t take the time…
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At Pursuant, we treat every client as if they are our only client. We care passionately about what you care about. We love to work alongside you and use our expertise and technology to help blow…
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The fundraising landscape is changing rapidly and the challenges facing many of today’s nonprofit organizations have never been greater. Many of these challenges have forced us to rethink our approach, to shift the way of…
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Most organizations have a rich source of untapped opportunity in the middle of the pyramid that they overlook — mid-level donors. Knowing how to upgrade donors in the middle of your donor pyramid is incredibly…
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At Pursuant, we not only work tirelessly to exceed our clients’ fundraising expectations, but we are also passionate about continuing to learn new strategies and pivot as technology and the world around us change. In…
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We live in a world that is noisier than ever before. With more communication channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can…
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When it comes to identifying and prioritizing their donor base, most organizations start by leveraging internal giving data. But what if there’s information that can’t be found by simply evaluating how much your donors give?…
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  Building a strong and vibrant relationship with your donors is one of the most important things a nonprofit can do. Unfortunately, many organizations struggle to find the time to establish relationships with donors. Phone…
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An effective integrated fundraising approach engages prospects, increases donor response, and raises revenue while strengthening your brand across relevant communication channels. That means that development, communication, and marketing departments can’t exist in silos and expect…
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