The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.
The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.

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In just a few weeks, college campuses will be bustling with students, faculty, and staff. As a development professional, what if this year was different? What if this was the year that you were able…
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Your organization’s vision defines what you want to accomplish and the time frame in which you will get it done. It is your “Big, Hairy, Audacious Goal.” But how exactly do you tie vision to…
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It is incredibly difficult to go somewhere new and unfamiliar without directions. Yet as leaders that’s exactly what we’re called to do. Without a strong strategy in place, you will have a really tough time…
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Identifying the “next generation” of major donors is an important priority for almost every nonprofit organization. As a fundraiser, you’re constantly wrestling with the same questions… Who will give today if I ask? How can…
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“The Revolution was effected before the War commenced. The Revolution was in the minds and hearts of the people; a change in their religious sentiments of their duties and obligations. This radical change in the…
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Editor’s Note: This post was originally shared as part of my series with Guidestar. To read other posts, click here. Most nonprofit leaders feel frustrated with their boards.  In every webinar, classroom  training or custom…
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Recap: Donor Relations the Disney Way

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Many factors contribute to creating a culture of philanthropy within your organization. However, few things are more important than your staffing, structure, processes, and reward systems. While storytelling and leadership are also critical, these four…
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When it comes to innovation, nonprofits have typically been two to three years behind mainstream organizations and industries. Take social media as an example. Many nonprofits are just now beginning to integrate social networks into…
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  Successful cross-channel fundraising campaigns can lead to greater brand awareness, a larger donor base, and higher revenue. But getting there can be challenging. Without an intentional strategy, it can feel like your organization is…
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Pursuant Wishes You a Joyful Holiday Season

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“Giving USA 2015,” the annual report on American philanthropy, was published today and this year’s report brings happy news. Charitable giving rose 5.4 percent last year to a record $358.4 billion, according to estimates from the annual…
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“…we are, in fact, on the cusp of a new golden age for marketing. At the core of the new era are five elements that are simultaneously familiar and fast changing.” – Jonathan Gordon and…
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“How should our nonprofit distribute our potential donor list in a way that sets up each major gift officer for success, while still giving our organization the best chance to cultivate those gifts at the…
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When a nonprofit gets caught in the act of lying about donations, it doesn’t benefit any of us. You may have seen in the news just a few weeks ago that the Federal Trade Commission…
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The nonprofit landscape has changed drastically over the past ten to fifteen years. In many cases, no one realizes those changes more than local church leaders. Today’s ministry leaders face a new series of challenges when…
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It was a rare treat to have donor communications guru and fundraising legend Tom Ahern as a special webinar guest. Tom shared his standing room only talk on “Loverizing: the lucrative difference a few well…
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Have you ever looked at campaigns like Red Nose Day or the Ice Bucket Challenge and thought to yourself, “Why can’t we do something like that for our organization?” If so, you’re not alone. Despite…
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Over the past few years, nonprofits have started to wake up to the great value of data. However, it’s important to remember that data in and of itself is not particularly valuable. What’s valuable is…
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Most people are afraid to ask for money. In the depths of our deepest fears, public speaking is king (at number one) and death scores a close second. Jerry Seinfeld pointed out the irony of…
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As fundraisers, it’s easy to feel overwhelmed. Making our fundraising efforts about ourselves (rather than our donors) is a temptation every fundraiser faces, especially when we’re in the midst of a busy season. However, one…
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  Organizations must take an active stance to drive general fund donors to the middle of their donor pyramid—and engage them with the right message. We can’t simply send donors with the potential to make…
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