The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.
The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.

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#GivingTuesday is coming up in just two weeks. Are you ready to maximize the opportunity that this day could bring for your nonprofit? Last year, nonprofits raised nearly $46 million on #GivingTuesday. That’s a 64…
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  There are more and more “innovative solutions” that are being offered to help nonprofits streamline their fundraising practices. Still, many top nonprofit leaders remain skeptical… How do I know if they will work for…
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#GivingTuesday has had a pretty massive impact on nonprofits since it launched in 2012. But did you know the concept of #GivingTuesday can be translated to another special day of the year for your particular…
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This post is one in a series building up to the release of Pursuant-sponsored relationship fundraising research conducted by Adrian Sargeant and Rogare that will be released in early 2016. Caring about customers, and even…
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The Internet offers an almost endless array of fundraising opportunities for nonprofits. From websites and email to videos and social media, there are a lot of great ways to reach people via the digital landscape….
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When it comes to innovation, most nonprofits tend to be a few years behind their for-profit counterparts. Hurdles within organizations (limited resources, lack of leadership buy-in) and within the industry (perceptions of how money should…
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Recap: Donor Relations the Disney Way

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You may have seen in the news that REI, the outdoor retailer, is closing its doors on Black Friday. Not only is the chain of 134 stores going to be closed that day, its online…
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Acquisition is hard, and getting more difficult all the time. Experiencing acquisition success requires that we, first, understand the nature of the relationship we have with donors, and then implement a process that respects that…
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Today’s donors are connecting with nonprofits differently. Rather than dropping donations into numerous organizational buckets, modern donors are looking to forge highly personal, long-term relationships with a select few nonprofits. As a result of this…
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Pursuant Wishes You a Joyful Holiday Season

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Public Interest Registry, the not-for-profit operator of the .org, .ngo and .ong domains, released the results of its bi-annual domain name report called The Dashboard. The findings reported reflect growth in the nonprofit sector. 130,865 new .org…
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While donors represent anyone who volunteers their time or financially supports an organization, for purposes of this resource, our focus will be on those who provide financial support. In addition, let’s define a “beneficiary” as…
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I have rarely met a nonprofit with “enough” donors. In fact, virtually every engagement I am a part of includes a discussion about acquisition strategies. As the nonprofit landscape continues to evolve, acquiring new donors…
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Multi-channel has been an intentional for-profit strategy for more than a decade but many nonprofits are failing to adopt effective marketing methods. Even those who would like to advance more quickly are often hampered by…
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At Pursuant, we’re passionate about supporting the vision of our clients. Each organization we come alongside has a calling and a crystal clear goal to achieve. We are connectors who help our clients reach the…
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During the Great Recession, nonprofit organizations faced the common challenge of making cuts to their fundraising budgets. Oftentimes, those waning budgets translated into a necessary reduction in staff and the size
 of an organization’s fundraising…
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It’s easy to feel overwhelmed during the end of the year as a fundraiser. You feel like you keep facing the same challenges… Last year’s campaign failed to meet expectations, but you don’t have the…
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Integration. It’s a great word. It means to take separate parts and form, coordinate, or combine them together into a functioning or unified whole. In the realm of nonprofit marketing, integration can be an incredibly…
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Being a good storyteller is essential for being an effective fundraiser. It personalizes the fundraising process by helping donors see how they can change the world by changing an individual’s life and reminding them of…
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  The single worst reason to do anything is a phrase that gets repeated in boardrooms and nonprofit strategy meetings on a daily basis: Because it’s always been done this way. It’s a phrase that’s…
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Editor’s Note: This is a guest post from professional Storytelling Consultant and Trainer, Geoffrey Berwind. Geoffrey has created storytelling projects for historic sites and provides consulting services for leaders, entrepreneurs, speakers, and companies worldwide. He…
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