Week in Review: (Almost) Everything You Should Know about Digital Fundraising

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Digital fundraising campaigns have become an innovative way for nonprofit organizations to create these type of catalytic events as a way to engage donors in the 21st century. Whether it’s a social game, online quiz, or another edutainment experience, digital fundraising campaigns provide nonprofits with an innovative opportunity to engage donors in unique ways. (Almost) […]

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5 Questions to Ask Before Your Next Digital Fundraising Campaign

Digital fundraising has become one of the hottest topics among nonprofit leaders and fundraising professionals. But it’s more than a fad. Online campaigns have proven to become a valuable opportunity for nonprofit organizations looking to engage potential and current donors in the 21st century. The key to acquiring and upgrading donors online is simple: create […]

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3 Keys to an Effective Year-End Campaign Communication Strategy

Simply sending a letter and an envelope to each of your donors this December will not get you results any more. Your year-end campaign communication strategy should be creatively and thoughtfully planned to reach your audience through multiple channels. By putting more effort into the strategy, you will reap much greater rewards. An integrated approach […]

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3 #GivingTuesday Follow Up Tips Every Nonprofit Should Know

Happy #GivingTuesday! Up until this point, you’ve probably learned that a successful #GivingTuesday campaign demands a lot of planning. However, planning what you will do AFTER #GivingTuesday is just as important, if not more, than all the planning you put into the big day. 3 #GivingTuesday Follow Up Tips Every Nonprofit Should Know In order […]

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VIDEO: How to Upgrade Your First-Time Donors to Major Donors

Converting a first-time donor into a major donor has typically been a fundraising idea that’s a lot easier said than done. However, it an im is easier than you think! A few weeks ago, our very own Rachel Muir had the chance to sit down with our friends at Bloomerang as part of their monthly webinar […]

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3 Long-Term Benefits of Digital Fundraising

Digital fundraising has become one of the hottest topics among nonprofit leaders and fundraising professionals. But it’s more than a fad. Last week, we shared how digital fundraising campaigns can make an immediate impact in a nonprofit’s fundraising efforts when their executed properly. However, “going viral” isn’t the only benefit of digital fundraising campaigns. In […]

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3 Ways to Elevate Your Year-End Fundraising Campaign for a Strong Finish

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Every nonprofit knows how important the month of December is when it comes to achieving their fundraising goals, but did you know that 33% of donations made in December occur on the 31st of the month? If you want to maximize the opportunity that year-end fundraising provides, you must have an intentional strategy for elevating your […]

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“Going Viral” Isn’t the Only Benefit of Digital Fundraising

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There’s no denying the fact that digital fundraising has become a hot topic for many nonprofit organizations, especially with the recent success of viral campaigns like ALS’ Ice Bucket Challenge. Increased awareness and engagement are common byproducts of digital fundraising campaigns, but how do they impact your organization’s overall mission? 3 Short-Term Benefits of Digital […]

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Week In Review: #GivingTuesday Tips You Don’t Want to Miss

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#GivingTuesday may only be a couple of years old but it has already become one of the most significant giving days of the year for many nonprofit organizations. In 2012, 2500 nonprofits took part in #GivingTuesday. In 2013 that number leaped to 10,000. Overall, nonprofit organizations saw a 90% increase in donations from the first […]

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How to Craft a Compelling Story for Your Year-End Campaign

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Compelling donors to give starts with helping them understand the heartbeat of your cause. Too many donor communication pieces fail to adequately engage donor passion for the mission. Every communication piece to donors should aim to inspire them by how our work is changing lives. Harnessing donor passion will drive giving long before the latest […]

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