The way that today’s organizations have structured their teams, targets, and budgets has inadvertently created barriers to growing overall revenue by incenting teams to focus on growing donors and dollars only within their own functional areas. Focusing our efforts on donor-centric strategies that will not only upgrade donors across levels and types of giving, but [...]
There have been significant changes made in the online space over the past year. As a whole, Pursuant has gained some revelatory online insights from campaigns that we have conducted for our clients revealing some important emerging trends that will impact the nonprofit world. In an effort to better inform this sector of these discoveries Pursuant has [...]
Big data is a buzzword in the nonprofit industry today, yet it’s also one of the great unknowns. One of the biggest problems that organizations run into with their CRMs and other data warehouses is not knowing how to get actionable reports out of the systems they have in place. While revenue and basic trends [...]
Understanding of why your organization exists and why donors should support it
“Adequacy is the enemy of excellence.” What does this mean as it relates to online revenue? Join us as Tim Kachuriak highlights examples of contextualized giving and explains what processes are key to maximizing the online donation funnel. Full participation in this webinar is applicable for 1.5 points in Category 1.B — Education of the [...]
We all know that year-end giving is the single most vital revenue window for the majority of nonprofit organizations. Maximizing your reach, response rate and average gift is important and the key to short-term success. Long-term success however, requires maximizing those elements, while ensuring you identify and grow multi-year, mid-level and major donors. Join Matt [...]
Tomorrow’s donors will likely give more, give sooner, and have much higher expectations of the organizations they support. Join this session to learn the generational differences among donors and identify how to leverage this information to build lifelong relationships with donors of all giving levels. Join Allison Lewis Lodhi, Vice President, Consulting on Wednesday, August [...]
A recent survey of leading email marketers highlighted four initiatives that email marketers are targeting: 1. Improving performance of email campaigns 2. Growing opt-in lists 3. Integrating social media and email 4. Improving segmentation and targeting Join Tim Kachuriak, Senior Vice President of Innovation and Optimization as he provides you with practical ideas that will [...]
Too many times we treat year-end fundraising like a weight loss program. We know we need to think ahead and should follow a disciplined regimen, but we suffer from distraction and a lack of strategic planning. Because we have so many other things going on, our year-end programs often look like a crash diet: hastily [...]
Listen and engage with cutting edge thinking from one of ‘America’s Most Influential & Effective Fundraisers’, Atul Tandon. Founder and CEO of the Tandon Institute, Tandon speaks about the changes in the fundraising landscape and provides keys to make those changes work for us drawn from his vast experience leading some of America’s largest charities, including World Vision and the ONE Campaign.
