Pursuant KMA
Pursuant KMA

Your work transforms lives. We want to help you transform more.

You want to do more, so you can reach more. Few organizations have served more Christian ministries and helped raise more money to advance the kingdom of God than Pursuant KMA.

Founded in 1984 by Tom McCabe (originally KMA Direct Communications), Pursuant KMA has a rich history in serving faith-based nonprofits, broadcast ministries, and conservative organizations. In 2010, KMA Direct Communications became part of Pursuant to extend its depth of service and continue as a pioneering organization.

Today, Pursuant operates as a seamless team, offering 900 combined years of fundraising experience and over 1400 years of general nonprofit experience to Christian organizations. We equip and empower faith-based ministries, advocacy groups, and para-church organizations with tools and strategies to help you activate the entire donor pyramid and move people to action.

Related Solutions

We offer expertise in a number of different ways, including.

Fundraising Strategy

Ideas that inspire breakthrough results.

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Donor Acquisition & Direct Response

Grow your base in a noisy world.

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Creative Agency

Design an experience that compels action.

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SmartDATA®

Develop your strategy with actionable insights.

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Other Resources

Balancing the Art and Science of Fundraising
The fundraising landscape is changing rapidly and the challenges facing many of today’s nonprofit organizations have never been greater. Fortunately, the key to overcoming these new challenges and meeting the increased demands of today’s fundraising…
The Beginner’s Guide to Digital Fundraising
Digital fundraising has become one of the hottest topics among nonprofit leaders and fundraising professionals. But it’s more than a fad. Online campaigns are a proven and valuable opportunity for nonprofit organizations looking to engage…
Accelerate Your Fundraising Engine
It’s no secret that fundraisers face an increasingly noisy world… The expectations of today’s donors have changed While donors are giving more, they donate to fewer organizations Fundraisers are expected to overcome these challenges with…
Direct Mail Is Alive and Well!
The time has come for us to increase our fundraising abilities and acumen. To be clear, we must add to our fundraising repertoire, not replace it. It’s time to evolve. In this whitepaper entitled Direct…
The Future of Fundraising
The fundraising world has changed significantly in the past five years. The expectations of today’s donors are significantly different than those of the past. Acquiring, retaining, and earning the attention of our donors has become…