Lifetime Calculator

Calculating LTV can get complex. Use the calculator below to produce a quick approximation of your LTV—one that should be close enough for making some important decisions about your future acquisition and stewardship strategies.

First Gift: Acquisition Cost Calculations

Calculate by campaign for a 12 month period. Do not include staff time in your costs.

Acquisition Campaign #1 Acquisition Campaign Dollars Raised: $ Acqusition Campaign Costs: $ Acqusition Gain/Loss: $ Number of Unique 1st time donors acquired: # Cost/Profit per Donor Acquired: $

Add New Campaign

Total New Donor Acquisition Costs Total Acquisition Campaign Dollars Raised: $ Total Acquisition Campaign Costs: $ Total Acquisition Gain/Loss: $ Total Unique 1st Time Donors Acquired: # Total Cost per Donor Acquired: $

Second Gift: Continuing Donor Cost and Conversion Calculation

Isolate your new donors and follow their giving for two full years.

Number of New Donors Making a Second Gift in Year 1: # Number of New Donors Making a Second Gift in Year 2: # Total New Continuing Donors Over 24 Months: # New Donor Conversion Rate: % Repeat Donor Acquisition Cost: $ Total Acquisition Cost for Multi-Year Donors (Initial + Repeat) $

Key Donor Health Statistics

Nonprofits shold know these numbers as part of their ongoing evaluation metrics.

All numbers below should reflect a 12-month period Average Donor Giving Frequency (help): # Average Gift Size (help): $ Retention Rate (help): % 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85% 90% 95% Fundraising Revenue: $ Total Fundraising Costs (excluding labor) (help): $ Total Fundraising Costs (including labor) (help): $ Total Cultivation Costs (Total Fundraising - Acquisition): $

Lifetime Value Calculations

Donor Lifecycle Expectancy (see chart): Lifetime Giving Expectancy: $ Cost Per Dollar Raised (excluding labor): $ Cost per Dollar Raised (including labor): $ Donor Net Lifetime Value: $ Total Net ROI: $

Retention
Rate

Lifecycle™
Expectancy

0%0.0 5%0.0 10%0.0 15%0.0 20%0.0 25%0.5 30%1.0 35%1.5 40%1.5 45%2.0 50%2.5 55%3.0 60%3.5 65%4.5 70%5.5 75%7.0 80%9.5 85%13.0 90%22.0 95%45.0