Analytical tools are just a multiplier of knowing what to do with them. Many nonprofit organizations have mountains of data but lack clear strategy and direction to know how to use it to increase their impact. Our tools and expertise help our clients turn numbers into dollars, defining clear objectives and benchmarks that set new standards in their organization’s fundraising practices.
Most firms know to use RFM data and wealth overlays to categorize and prioritize donors. But in large donor files, that can only narrow the results so much. Wouldn’t you love to know who your most engaged donors are? Who are the people who open the most emails? Who share your mission through social media? By knowing who reacts to your communications, you can create catalytic events that bring in more new donors and gifts than ever.
Many factors can affect the usefulness of your database. Incorrect metadata, broken transfer processes, and poor maintenance can limit or prohibit fundraising success. Pursuant’s data warehouse system, SmartData, is specifically tailored for nonprofits. It ensures that your data is correctly loaded, filed, cleaned and maintained so that you can have your most powerful asset working on your behalf. In addition, we are able to discover new insights and donor segments within your database to lead to even greater philanthropic returns.
Our SmartData warehouse system and in-house experts help our clients turn data into dollars by defining clear goals and establishing benchmarks that set new standards in fundraising performance. Here are a few of the trends we evaluate:
- Overall file performance and growth
- Donor LifeCycle™ analysis and five-year revenue projections
- Campaign performance
- Trends in giving, acquisition and donor retention by LifeCycle™
- Comparisons of actual to budgeted or projected numbers
At Pursuant, SmartData puts your most powerful asset to work. Immediately.
How much potential lies within your file? How many donors and dollars are you leaving on the table? We have answers. Fill out the form below and uncover the goldmine in your data.