A wise fundraiser once said “Donor acquisition is like going fishing. You need to have bait and a good place to fish.”
Everyone wants new donors, right? So how do you get them? Bottom line: gifts are the result of effective engagement. Truth bomb: paying to interrupt strangers with an uninvited ask and thinking they’ll go from a complete stranger to a donor may be magical thinking. That’s like looking for a needle in a haystack. Relationships involve a chain of activities that are only as strong as your weakest link.
Webinar: Donor Acquisition Made Easy
In this free webinar, Rachel Muir, CFRE, takes fundraisers through a show-stopping romp of innovative acquisition campaigns.
During the webinar, Rachel shares:
- Proven techniques to add new names to your file
- Highly visualized acquisition examples from every budget and medium
- Strategies to convert impressions to new donors