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Analytics & Insights

Analytics — and the insights they reveal — are the engine that drives our direct response services. Pursuant offers a comprehensive suite of solutions that delivers results across all levels of your individual giving program.

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Researcher

Analytics & Insights

Analytics — and the insights they reveal — are the engine that drives our direct response services. Pursuant offers a comprehensive suite of solutions that delivers results across all levels of your individual giving program.

Learn More

Motivation-Based Research

Research is an invaluable, and an often underutilized, tool in our industry that serves as a catalyst for getting better results. It helps us understand donors’ needs and motivations, which offers the key to unlocking donor loyalty and increasing lifetime value.

Motivation-Based Research
Motivation-Based Research

Motivation-Based Research

Research is an invaluable, and an often underutilized, tool in our industry that serves as a catalyst for getting better results. It helps us understand donors’ needs and motivations, which offers the key to unlocking donor loyalty and increasing lifetime value.

Strategic Engagement

Strategic Engagement

Donor engagement has quickly emerged as an essential component of comprehensive direct response and mid-level programs. By delivering premiere experiences through mail, digital, in-person and more, Pursuant helps organizations understand what draws people to get and stay engaged.

Strategic Engagement

Strategic Engagement

Donor engagement has quickly emerged as an essential component of comprehensive direct response and mid-level programs. By delivering premiere experiences through mail, digital, in-person and more, Pursuant helps organizations understand what draws people to get and stay engaged.

Personalized Segmentation

People are multidimensional, so your approach to engaging with them should be, too. Blending your internal data with external consumer data, we apply research tools that go beyond wealth and RFM (recency, frequency and monetary value). Combining our findings with the experienced instincts of your team and ours enables us to create experiences as personalized as your audiences.

Segmentation
Segmentation

Personalized Segmentation

People are multidimensional, so your approach to engaging with them should be, too. Blending your internal data with external consumer data, we apply research tools that go beyond wealth and RFM (recency, frequency and monetary value). Combining our findings with the experienced instincts of your team and ours enables us to create experiences as personalized as your audiences.

Reporting

Customized & Actionable Reporting

Pursuant is committed to rigorous tracking, reporting, learning, testing, and refinement for each campaign. Our suite of customizable reporting services include: annual projections for your comprehensive individual giving program, quarterly analysis inclusive of lifecycle trends, monthly integrated program dashboards, demographic profiling for existing and new donors, and more.

Reporting

Customized & Actionable Reporting

Pursuant is committed to rigorous tracking, reporting, learning, testing, and refinement for each campaign. Our suite of customizable reporting services include: annual projections for your comprehensive individual giving program, quarterly analysis inclusive of lifecycle trends, monthly integrated program dashboards, demographic profiling for existing and new donors, and more.

Case Studies

We are committed to relationships and results.

Case Studies

We are committed to relationships and results.

Mary Beth Pate

“Pursuant is a fantastic agency partner to Cleveland Clinic. Their rich background in analytics, technology and strategic insights has driven outstanding results for our team. They have truly become an extension of our team.”

Mary Beth Pate
Executive Director, Marketing & Philanthropy Communications

Blake Silverstrom

“Our partnership with Pursuant has significantly changed the way we target, leverage and execute our mass marketing strategies. Their innovative solutions and expertise have resulted in measurable upticks in both our engagement activities and revenue. We trust their team to help us to better understand the relational needs of our investors, and how best we can serve them.”

Blake Silverstrom
Vice President of Donor Engagement

JDRF

“Pursuant helped us shake the trees to reveal our strongest general fund supporters.”

Krista Byers
National Director of Integrated Fundraising

Health Network Foundation

“By partnering with Pursuant, we have leveraged analytics and insights to gain a better understanding of the giving behaviors of our donors, employees, patients and our community. Their innovative solutions and expertise have helped to both evolve our internal culture and grow our revenue. As a result, we have developed strategies, both short and long term, to drive more meaningful relationships with our supporters.”

Bente Weitekamp
Vice President of Development

Children's Health

“Speaking as someone who is very territorial over our data, I feel 100% comfortable with the Pursuant team and your ability to slice and dice our data. Yesterday’s presentation was great!”

Cathy Hyman
Director, Gift Records and Acknowledgements at Children’s Medical Center Foundation

Moody Bible Institute

“We entrusted our reputation and financial health to Pursuant wisdom and strategy and they came through! Not only did our supporters love the connection with Moody, they happily responded! We regained their support- some lapsed as long as five years- and solidified our relationship for the future.”

Bruce Everhart
Vice President, Donor Development and Channel Strategy

Washington National Cathedral

“We knew something had to change. We needed new strategies and tactics for stewarding and retaining our existing donors.”

Vanessa Andrews
Chief Development Officer

Changing the world has changed.

Donors want to be seen as true partners. Our campaigns don’t create transactions. They create exceptional donor experiences that inspire action, build loyalty, and help you deliver on your mission.

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Continue the Conversation

There’s a reason why leaders of today’s premier organizations select Pursuant as their partner. Learn how Pursuant can help your organization find, engage and activate donors to get the results you need.

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