The Direct Marketing Analyst is accountable for the successful tracking, delivery, and reporting of multi-channel direct response programs for Pursuant’s clients. In this role, you will ensure campaign reporting and analysis are delivered with excellence and contribute to the fundraising effectiveness of the clients we serve. You will be responsible to provide support to the best in class execution of integrated direct response campaign analytics. You will work collaboratively across Pursuant to contribute to a culture of data-driven decision making through an application of quantitative expertise in the formulation and resolution of key questions to help the strategy teams. The Direct Marketing Analyst reports into the VP Analytics.
You have a naturally curious mind and an ability to apply structured thinking in the translation of business needs into metrics that will help measure the effectiveness of direct response campaigns. You are able to communicate the results effectively to varying audiences. You bring an objective voice to the discussions because you represent the data. Quality, accuracy, and rigor are flags you fly proudly so that everyone who works with you knows that the work you produce can be used to drive decisions for Pursuant and our clients. You have an eye towards developing/building reports.