Houston SPCA

Case Study

Houston SPCA

Houston SPCA is one of the leading animal rescue and protection organizations in the country with more than a dozen programs and services, including cruelty investigations and rescue, disaster response, adoptions, and much more.

 
 
 

By the
Numbers

552%

increase in response rate

20%

of mail file received calendar

455%

increase in gross revenue YOY

By the
Numbers

552%

increase in response rate

20%

of mail file received calendar

455%

increase in gross revenue YOY

The Challenge

With acquisition declining year-over-year, Houston SPCA sought to increase response rates and generate deeper engagement by testing new premiums in their September acquisition campaign.

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The Houston SPCA continues to grow in our service to the community year over year.  From disaster response, to companion animal, equine, farm animals, and wildlife, we are hands on every single day saving lives. To continue to expand our program impact, serve more animals, and ensure we have the resources we needed, we sought an agency that had the same passion and commitment to excellence that we have.  Pursuant has been a partner in all aspects of our development growth in the past two years. From building stronger acquisition strategies to putting infrastructure around mid-level giving, we had a lot of priorities and Pursuant proved their skills in analytics, creativity, and commitment early on in the journey!

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Jo Sullivan, Chief Community and Development Officer


The Solution

Appealing to donors through mission-based imagery and deeper descriptions that strengthen appreciation for the impact Houston SPCA has on the animals it serves, Pursuant tested a calendar premium with enhanced storytelling against a notepad control premium.

 

The Results

Houston SPCA  saw year-over-year increases in both the response rate (552.7%) and gross revenue (455.7%). These results, coupled with the insights that drove them, equipped Houston SPCA to accelerate growth using an acquisition model that engages more donors who have an affinity for the organization’s mission. 

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