Donor Acquisition Direct Mail Campaign Model
Houston SPCA Acquisition Campaign engages more donors who have an affinity for the organization’s mission.
What We Did
Direct Mail
The Challenge
With acquisition declining year-over-year, Houston SPCA sought to increase response rates and generate deeper engagement by testing new premiums in their September acquisition campaign.
The Solution
Appealing to donors through mission-based imagery and deeper descriptions that strengthen appreciation for Houston SPCA’s impact on the animals it serves, Allegiance Group + Pursuant tested a calendar premium with enhanced storytelling against a notepad control premium.
The Results
Houston SPCA saw year-over-year increases in both the response rate (552.7%) and gross revenue (455.7%). These results, coupled with the insights that drove them, equipped Houston SPCA to accelerate growth using an acquisition model that engages more donors who have an affinity for the organization’s mission.
552%
20%
455%
Be as bold as your mission. Partner with Allegiance Group + Pursuant.
Direct Mail Newsletter Transformed by Integrated Email
Public Media, Digital Marketing, Direct Mail, Strategy & Planning
