Revamped Digital Fundraising Campaign Surpasses Goals
The Museum of Science, Boston updated Dinosaur-themed fundraising campaign exceeds new higher goal
What We Did
Digital Marketing
18%
$11,850
The Challenge
The Museum of Science, Boston, wanted to take an existing successful campaign with a Dinosaur theme from the previous year and update it to enhance performance and meet a new higher goal of $10,000.
The Solution
With the help of Allegiance Group + Pursuant, the Museum leveraged the “Cliff the Triceratops” mascot to highlight the increased need for funds amid the COVID-19 pandemic. The organization also implemented a new back-end premium to entice donors to give. A broadcast message was also incorporated to maximize awareness of the campaign.
The Results
The Museum ended up surpassing its fundraising goal of $10k and raised $11,850 through channels that included email, paid social, organic social, and a broadcast message.
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