Musuem-of-Science-Boston-scaled

Case Study

Museum of Science, Boston Cliff the Triceratops Digital Campaign

The mission of Museum of Science, Boston is to play a leading role in transforming the nation’s relationship with science and technology.

By the
Numbers

18%

percentage increase over original fundraising goal

$11,850

raised against a $10k goal

By the
Numbers

18%

percentage increase over original fundraising goal

$11,850

raised against a $10k goal

The Challenge

The Museum of Science, Boston wanted to take an existing successful campaign with a Dinosaur theme from previous year and update it to enhance performance and meet new higher goal of $10,000.

The Solution

With the help of Pursuant, the Museum leveraged the “Cliff the Triceratops” mascot to highlight the increased need for funds amid the COVID-19 pandemic. The organization also implemented a new back end premium to entice donors to give. A broadcast message was also incorporated to maximize awareness of the campaign.

The Results

The Museum ended up surpassing their fundraising goal of $10k and raised $11,850 through channels that included email, paid social, organic social, and a broadcast message.

Shapes-bg

Join hundreds of organizations that use Pursuant to engage supporters in the modern way.

Learn how Pursuant can help you deliver hyper-personalization to your organization

Let's Connect