Case Study
Museum of Science, Boston Cliff the Triceratops Digital Campaign
The mission of Museum of Science, Boston is to play a leading role in transforming the nation’s relationship with science and technology.
By the
Numbers
18%
percentage increase over original fundraising goal
$11,850
raised against a $10k goal
By the
Numbers
18%
percentage increase over original fundraising goal
$11,850
raised against a $10k goal
The Challenge
The Museum of Science, Boston wanted to take an existing successful campaign with a Dinosaur theme from previous year and update it to enhance performance and meet new higher goal of $10,000.
The Solution
With the help of Pursuant, the Museum leveraged the “Cliff the Triceratops” mascot to highlight the increased need for funds amid the COVID-19 pandemic. The organization also implemented a new back end premium to entice donors to give. A broadcast message was also incorporated to maximize awareness of the campaign.
The Results
The Museum ended up surpassing their fundraising goal of $10k and raised $11,850 through channels that included email, paid social, organic social, and a broadcast message.