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#GivingTuesday has become the “Christmas Day” for many fundraisers and development teams. In fact, #GivingTuesday represents the second highest single giving day of the month, right behind December 31st, for most of our clients.

With a little planning and research, you can reach donors before the rest of the pack gets there and reap the rewards. From there, it’s about cultivating those donors to create a lifetime of value.

#Giving Tuesday is more than just a day. It can be a catalyst for a strong year-end. You can also think outside the giving box use this day for stewardship, to encourage your base to volunteer, or to ask your audience for stories of how your organization has helped or inspired them.

3 #GivingTuesday Questions to Answer TODAY

How can you make the most of #GivingTuesday? Here are three questions you have to ask yourself:

  1. Do we  have the time, resources, and staff to properly invest in #GivingTuesday? Taking an honest look at the pros and cons of #GivingTuesday is essential for every organization.
  2. What do we want our donors to get out of this experience? Your strategy shouldn’t make donors feel like an ATM. Instead, it should be an opportunity to strategically draw them closer into your organization.
  3. Do we have a plan and dedicated resources to acknowledge, thank and welcome our new donors properly? The best way to maximize your campaign as a launching pad for future fundraising efforts is to have a plan for retaining your #GivingTuesday donors.

A Guide to Help You Maximize #GivingTuesday

The growing popularity of #GivingTuesday has caused fundraisers to ask some challenging questions. In our latest resource, The Ultimate #GivingTuesday Field Guide, Rachel Muir and I unpack powerful insights to help you maximize one of the most popular fundraising days of the year.

Are you ready to take full advantage of #GivingTuesday this year? Click here to download your free copy of the resource.

What are some things you’re doing today to prepare for #GivingTuesday?