Digital fundraising campaigns have become an innovative way for nonprofit organizations to create these type of catalytic events as a way to engage donors in the 21st century. If you’ve ever played a game on Facebook or taken a quiz on websites like Buzzfeed, you know how addicting digital campaigns can be…. But why is it such an effective way for nonprofits to engage potential and existing donors?
Here’s the underlying principle…
When it comes to inspiring potential donors to act and move donors up the pyramid, responses are always driven by catalytic events. These events are typically defined as personal, compelling interactions with a specific purpose and a defined next step.
3 Reasons Why Digital Fundraising is Changing the Nonprofit Landscape
Here are three things clients that have made the decision to invest in digital fundraising have learned:
Reason #1: Digital fundraising provides nonprofits with an opportunity to engage donors in a way that’s both educational and entertaining.
Whether its an interactive quiz or online competition, digital fundraising campaigns provide a fun way to unpack a nonprofit’s case for support and help prospective donors learn about facets of the organization they may not have been aware of previously.
Reason #2: Digital fundraising creates an opportunity to craft an omni-channel experience that engages donors through their native consumption habits.
By combining email, Facebook, Twitter, and other social media outlets with direct mail efforts, digital fundraising campaigns also allow for the kind of true integrated omni-channel[RG1] experience that has proven to increase donor response through communication channels they are actively involved and familiar with.
Reason #3: Digital fundraising allows for a deeper engagement with the nonprofit, driving donor behavior beyond a single campaign.
Digital fundraising allows nonprofits to continue engaging donors throughout the stewardship process in ways other strategies cannot. Once one campaign is complete, nonprofits can leverage new campaigns to move donors up the pyramid. For
Bottom Line: Digital fundraising is not just a fad. In fact, it’s completely changing the way many of today’s nonprofit organizations are acquiring and upgrading donors.
If you want to learn more about how to effectively increase donors and dollars online, don’t miss our latest free resource, “The Beginner’s Guide to Digital Fundraising.”
What are some ideas your organization has when it comes to leveraging online engagement to increase donations and the number of donors in your file?