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#GivingTuesday has quickly become a philanthropic phenomenon that your nonprofit can’t afford to ignore. Held the first Tuesday after the Thanksgiving holiday, it has become one of the most important days on the calendar for many fundraising professionals.

Here are seven tips to maximize the opportunity.

  1. Prepare and plan. Develop a dedicated and strategic campaign to engage donors. Assess, evaluate and outline your plans.
  2. Make sure your emails are optimized to convert. Renew your focus on understanding constituent interests, tailoring messaging to constituent segments, and creating mobile-friendly emails and donation forms.
  3. Craft a compelling story and integrate your communication channels. Make sure your copy paints a clear picture of the impact and the results. Identify your most compelling stories and case for support then look forays to integrate them in a multi-channel approach.
  4. Incorporate #GivingTuesday into your Year-end approach. Don’t miss the opportunity to make the most of every day at the end of the year. Donors are busy and you should be strategic in your final year-end ask.
  5. Send a “teaser” email the day before #GivingTuesday with your compelling case for support. Consider sending out an email a day early. This distinguishes your case for support a day ahead of time.
  6. Be prepared to send two (or more) emails on #GivingTuesday. We’ve seen a lot of success with our clients sending multiple emails in one day for specific time-sensitive campaigns. This is incredibly effective when you’re close to achieving your goal. Treat #GivingTuesday as a single fundraising day.
  7. Find a major donor or corporation willing to make a matching gift. Matching gifts provide an incredible opportunity for your organization on #GivingTuesday. Not only are you able to secure a significant donation, it also grabs the attention of your donors and increases their likelihood of giving.

#GivingTuesday is more than just a day. It can be a catalyst for a strong year-end. Don’t delay. #GivingTuesday is right around the corner.