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Pursuant Giving Outlook 2020 Download

Rethinking your year-end fundraising strategy may seem like a daunting task, but it doesn’t have to be. As we look ahead to the final days of the year, we want to share some bite-sized information you can implement into your year-end campaign.

Today, we wanted to share some of the most practical insights from our blog, “The Top 10 Things You Should Know For a Strong Year-End Campaign.”

(Almost) Everything a Nonprofit Should Know about Year-End Campaigns

When it comes to year-end giving, here are two statistics every nonprofit should know…

  • Consumers donate an estimated $48 billion during November and December.(Tweet that!)
  • 7 out of 10 adults in the U.S. donate through multiple channels.(Tweet that!)
  • With the right approach, you can lift your giving levels as much as 50-70 percent or more compared to your previous year’s results.(Tweet that!)

Here are a few tips that will help you as you plan…

  • Be sure that everyone in your organizations understands the goals for your year-end campaign and the steps required to reach those goals.(Tweet that!)
  • Look for ways to capitalize on a matching challenge so your donors’ gifts go twice as far.(Tweet that!)
  • The more specific you can be in your asks, the better your results will be.(Tweet that!)
  • Every time you reach out to donors, you should seek to inspire them by how our work is changing lives.(Tweet that!)
  • Place an intentional focus and energy on maximizing the five days between 12/27 and 12/31.(Tweet that!)

Finally, here are some simple ways to maximize your year-end campaign…

  • Add a prominent “Donate Now” or “Give Now” button toward the top of your homepage.(Tweet that!)
  • Most donors expect the automatic email after a donation, so send another follow up email to thank them a few days later.(Tweet that!)

Which practical insight do you find to be the most hard-hitting? What are you going to do differently this year?