Digital fundraising is no longer just a fad or a strategy for engaging younger donors. In fact, 74% of boomers, the generation that contributes nearly half of all giving, connect with their favorite charities online. Not only are digital campaigns more cost-effective than traditional methods, they also provide the opportunity to engage a vast majority of donors by creating a “viral experience” that can only happen online.
Ready to learn the secrets to digital fundraising success?
Effectively engaging donors online is both an art and a science. Whether your goal is to acquire new donors or raise more money, you need a strategy that educates and entertains your audience while ultimately inspiring them to take action.
If you want to learn the art and science of digital fundraising, you won’t want to miss this webinar with Pursuant’s executive vice president Rebecca Segovia.
Here are a few things you’ll discover in the webinar:
- How to leverage digital channels to dramatically impact your fundraising efforts
- The 5 steps to develop and effective online campaign
- The 2 must have ingredients of successful digital campaigns
- Inspiring campaign examples including one organization that grew 20,000 constituents in just 2 weeks and raised close to $50,000 from new donors
Watch the webinar replay today and discover the art and science of effectively engaging donors through digital fundraising.
About the Presenter:
Rebecca Segovia is Executive Vice President of Client Strategy at Pursuant where she helps nonprofits reach donors and raise dollars to further their mission. She has over 20 years expertise and leadership helping nonprofit organizations achieve their long-term vision and goals. Her specialties include using integrated marketing, direct response fundraising, and leveraging technology to achieve results.