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Pursuant Giving Outlook 2020 Download

Your year-end fundraising campaign is one of the most important opportunities to achieve your goals. When most organizations take in 50% of their total donations from October to December, you literally can’t afford to be less than confident about your campaign.

At the same time, it can be overwhelming. Fundraisers are faced with some pretty serious challenges when it comes to meeting their year-end goals…

3 Year-End Fundraising Challenges Every Nonprofit Must Overcome

Here are three challenges every nonprofit faces when it comes to year-end fundraising.

  • Greater Expectations. The expectation to continually reach more donors and raise more money is a challenge every fundraiser faces. Organizations that failed to meet expectations last year are asking, “How can we turn things around?” Organizations that met their goals are often challenged with raising more money this year.
  • Increased Competition. End-of-year fundraising is important for almost every type of organization. And with 1.5 million registered nonprofits, every organization seems to do it. Many fundraisers are asking, “How will we rise above the noise and stand out from the crowd?”
  • Limited Resources. Not only is the end of the year one of the most important times, it’s also one of the busiest. Most development teams are already understaffed. The busy holiday season doesn’t help. Year-end fundraising can be exhausting… Isn’t there a better way to save time and resources?