By: Taylor Shanklin

Driving Donor Loyalty

Here is a number that should stop every nonprofit leader in their tracks… $5.8 billion. But that number doesn’t represent money raised. It’s money LOST. That’s how much money nonprofits lost in a single fiscal year by letting 5.9 million donors walk out the door.*

How can nonprofits begin to reverse these statistics, improve donor response rates, and ultimately increase revenue in order to make an even greater impact? 

At Pursuant, we believe that donor loyalty is the answer. This resource is our line in the sand.

Get Our eBook: ‘Driving Donor Loyalty’

Donor loyalty isn’t a tactic; it’s a paradigm shift. 

If you want to create a thriving organization—one that is truly known for transforming the world—donor loyalty needs to become the engine that drives your fundraising efforts. Driving Donor Loyalty was created to help you take a stand for donor loyalty within your organization and...

  • Rethink the way you engage donors to create deeper, more meaningful relationships
  • Identify actionable next steps to increase the commitment of your donors 
  • Define metrics every nonprofit can use to measure the loyalty of your donors 

Today’s thriving nonprofit organizations all have incredibly loyal donors. By making donor loyalty a cornerstone priority, you can too. Take the first step by downloading this resource today. 

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