The end of the year is one of the most crucial times for almost every nonprofit organization.
What can you do to maximize the end of the year to meet your fundraising goals? How can you make a greater impact this year than any year before?
If you want to experience year-end giving success, you need a strategy. “Hoping” donors will give to your organization won’t work when hundreds of other organizations are vying for their attention.
INFOGRAPHIC: The Ultimate Countdown to Year-End Giving
In order to help you not only meet, but possibly exceed your year-end fundraising goals, we’ve teamed up with our friends from Bloomerang to create a step-by-step guide to year-end giving.
3 Steps to Year-End Fundraising Success
If you want to meet (and exceed) your year-end fundraising goals, here are three takeaways from the infographic:
Step One: Prepare and Plan
Preparation is everything. That’s why October (or earlier!) is a great time to start thinking about year-end. Most of the success for your year-end campaign is based on what you do leading up to your fundraising push.
Step Two: Craft a Compelling Story and Integrate Your Communication Channels
74% of donors say that their primary reason for giving is because “the holidays are a time to be thankful for what you have, and give to those who need it.” Are you properly communicating your need?
Identify your most compelling stories and case for support then look for ways to integrate them in a multi-channel approach.
Step Three: Elevate Your Campaign for a Strong Year-End Push
33% of donations made in December occur on the 31st of the month. Be prepared for last-minute year-end donors!
Don’t miss the opportunity to make the most of every day at the end of the year. Donors are busy and you should be strategic in your final year-end ask.
Are you ready to maximize your year-end fundraising efforts?
Grab your copy of the infograph today and learn how you can raise more this year-end than ever before!