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Pursuant Giving Outlook 2020 Download

ThinkstockPhotos-485656077In just a few weeks, college campuses will be bustling with students, faculty, and staff. As a development professional, what if this year was different? What if this was the year that you were able to get everyone, from faculty and staff to students and alumni, onboard with financially supporting the mission of your institution.

A culture of philanthropy is essential to the financial future of academic institutions looking for ways to increase revenue without raising tuition. However, building a culture of philanthropy begins with everyone understanding it’s their responsibility to build financial capacity, not just that of the development office.

Are you ready to create a culture of philanthropy across your campus?

The Ultimate Guide to University Advancement

The key to creating an effective philanthropic culture in an academic setting is to identify the fundamental elements and understand how to apply them within the context of your specific college or university.

In The Ultimate Guide to University Advancement, our very own Tony Smercina outlines everything you should know to cultivate a culture of giving that threads throughout your campus from first-year undergraduates to senior leadership.

Here are a few key ideas you’ll learn through the resource:

  • How a culture of philanthropy helps overcome the unique challenges of university advancement.
  • The five essential elements of a culture of philanthropy and how to apply them within your institution.
  • Key questions for academic leaders and development directors.

The resource also includes 50 practical ways to create a culture of philanthropy with prospective students, undergraduates, and alumni.

Creating a culture of philanthropy in an academic setting is not an easy task. But it is possible.

Download The Ultimate Guide to University Advancement today and learn how you can develop a plan for creating a philanthropic culture that threads throughout your campus.

What’s the biggest challenge your institution faces when it comes to creating a culture of philanthropy?