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A culture of philanthropy is essential to the financial future of academic institutions looking for ways to increase revenue without raising tuition. However, building a culture of philanthropy begins with everyone understanding it’s their responsibility to build financial capacity, not just the university advancement and development office.

Are you ready to create a culture of philanthropy across your campus?

The key to creating an effective philanthropic culture in an academic setting is to identify the fundamental elements and understand how to apply them within the context of your specific college or university.

That is the purpose of this resource.

In “The Ultimate Guide to University Advancement” we outline everything you should know to cultivate a culture of giving that threads throughout your campus from first-year undergraduates to senior leadership.

Here are a few key ideas you’ll learn through the resource:

  • How a culture of philanthropy helps overcome the unique challenges of university advancement
  • The 5 essential elements of a culture of philanthropy and how to apply them within your institution
  • Key questions for academic leaders and development directors
  • 50 practical ways to create a culture of philanthropy with prospective students, undergraduates, and alumni

Creating a culture of philanthropy in an academic setting is not an easy task. But it is possible.

Download “The Ultimate Guide to University Advancement” today and learn how you can develop a plan for creating a philanthropic culture that threads throughout your campus.