Digital advertising is full of mystery — it certainly doesn’t help that the rules seem to change every day. In this episode of the Go Beyond Fundraising podcast, we aim to make digital advertising a little easier. Our guest, Allegiance Group + Pursuant VP of Advertising Laura Hinrichsen, joins us to dispel five myths about digital advertising. 

From Google Ad Grants and Facebook advertising to last-click attribution and video content, this conversation highlights what you need to know for an effective digital advertising campaign.  

It’s time to leverage your full potential in the digital space. Listen to the full episode now.