The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.
The Intelligent Fundraiser® Resources to Help You Work Smarter, Not Harder.

Content Papers

May 2, 2017 Content Papers
Nelson Mandela said, “It always seems impossible until it’s done.” Changing the world may not be impossible, but some days it feels like it. Challenges are vast: limited resources, increased competition, elevated donor expectations, high...
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March 30, 2017 Content Papers
According to fundraising researcher and expert Dr. Adrian Sargeant, a 10% improvement in your donor retention rate can equal 200% in donor lifetime value. Not only is retention critical to a healthy donor pipeline, but...
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February 2, 2017 Content Papers
In fundraising, as in life, the only constant is change. Over the course of the past few years, we’ve experienced more change than we realize. Things that used to be commonplace have become irrelevant. Nonprofits...
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November 14, 2016 Content Papers
You have ambitious fundraising goals and rely on major donors to fund them. But challenges around identifying and engaging new major donors are plentiful. The tools and strategies we have utilized for decades are no...
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July 20, 2016 Content Papers
Your donor pipeline is the lifeblood of your organization. And while managing the day-to-day activities required to move donors through that pipeline is a challenge by itself, it’s important that you take time to step back,...
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May 25, 2016 Content Papers
It’s an age old question … Which is better: a few major gifts, or many annual/general fund gifts? Here’s the hard truth: both! But the difference is more than simply understanding the differences in how...
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Content Papers

Overcoming the Major Donor Dilemma

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April 26, 2016 Content Papers
It’s easy to forget what it feels like to be a donor. After years of working in fundraising, it can be hard to remember how it feels to send a gift, then sit around wondering...
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April 18, 2016 Content Papers
As the Executive Summary, Volume 4 helps you put insight into action by summarizing the findings from volumes 1-3 and recommending future directions that relationship fundraising could take going forward.
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April 18, 2016 Content Papers
In Volume 3, leading relationship fundraising practitioners from around the world describe current trends in relationship fundraising and outline some of key challenges they think it faces, and what the profession needs to do to...
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Content Papers

Demystifying Donor-Centric Fundraising

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April 18, 2016 Content Papers
Volume 2 explores how fundraisers can utilize and adapt current and emerging theories in social psychology to build better relationships that help meet their donors’ needs.
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April 18, 2016 Content Papers
Relationship marketing has completely transformed the way businesses interact with consumers. Volume 1 explores why the concept matters for nonprofits by assessing whether this can be transferred to fundraising and under what circumstances.
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March 23, 2016 Content Papers
Integrated fundraising has become a popular buzzword for many nonprofit leaders. And for good reason. Today’s donors want to engage with your organization in personal, relevant, and timely ways. Unfortunately, just because it’s important doesn’t...
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Content Papers

The Ultimate Storytelling Kit for Fundraisers

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February 24, 2016 Content Papers
You want to reach people with the resources to make your vision a reality. Then you want them to give — again. And again, and again. Studies show it costs far less to keep a...
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December 16, 2015 Content Papers
You’ve brought new donors onto your file. Awesome! Now, how do you keep them? Despite your best efforts, you continue to face the same challenges: It’s hard to predict exactly what each donor expects before...
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November 9, 2015 Content Papers
If you feel like there just aren’t enough hours in the day to accomplish your next fundraising milestone, you’re not alone. Reaching donors in today’s increasingly noisy world is tough. As a fundraiser, you’re constantly...
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Content Papers

The Ultimate #GivingTuesday Field Guide

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October 26, 2015 Content Papers
The fundraising world is experiencing a transformation in a new economy with new supporters, and it has required nonprofit leaders to adopt a new way of thinking. “Moneyball” has become a hot topic since the...
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October 19, 2015 Content Papers
As a fundraiser, you know it’s more important than ever to attract new donors to your cause. But did you know the average person sees more than 3,000 ads per day? Or that average donor...
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September 23, 2015 Content Papers
Tell a story that inspires action. As a fundraiser, you’re all too familiar with how hard it can be to get someone to care about your cause. Neuroscience and psychology confirm the powerful effect stories...
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Content Papers

Balancing the Art and Science of Fundraising

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August 25, 2015 Content Papers
Last year, Nonprofits raised nearly $46 million on #GivingTuesday… a 64 percent increase from 2013! However, the growing popularity of #GivingTuesday has caused fundraisers to ask some challenging questions… How do you make your #GivingTuesday...
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August 18, 2015 Content Papers
Few organizations have felt the impact of the changing nonprofit landscape more than churches and ministries. In 2013, author and pastor John S. Dickerson set out to examine the state of the Evangelical church in...
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Many churches have seen that a special giving emphasis actually had a positive impact on budget giving.We invite you to read why three church leaders attribute recent capital campaigns to a sustained budget giving increase...
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January 14, 2015 Content Papers
The fundraising landscape is changing rapidly and the challenges facing many of today’s nonprofit organizations have never been greater. Fortunately, the key to overcoming these new challenges and meeting the increased demands of today’s fundraising...
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December 17, 2014 Content Papers
The fundraising world has changed significantly in the past five years. The expectations of today’s donors are significantly different than those of the past. Acquiring, retaining, and earning the attention of our donors has become...
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December 12, 2014 Content Papers
A culture of philanthropy is essential to the financial future of academic institutions looking for ways to increase revenue without raising tuition. However, building a culture of philanthropy begins with everyone understanding it’s their responsibility...
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November 18, 2014 Content Papers
Digital fundraising has become one of the hottest topics among nonprofit leaders and fundraising professionals. But it’s more than a fad. Online campaigns are a proven and valuable opportunity for nonprofit organizations looking to engage...
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