Client Success Story
Face of Y'all Campaign
Pursuant Helps the University of South Carolina Increase Funds by 36%
Pursuant partnered with USC to develop and execute the Face of Y’ALL (Young Alumni Leaving a Legacy) campaign. In just the first year of the Y’ALL campaign, the total funds raised had increased 36 percent compared to the previous year, and the number of donors grew 18 percent. By the second year of the program, the return on investment was already covering the cost of the campaign.