As a full-service fundraising agency, Pursuant is proud to partner with our clients and share their inspiring missions through creative storytelling. Recently, we received recognition from the Telly Awards for this video storytelling campaign for the Patient Access Network Foundation (PAN Foundation).
2019 Telly Award Winner: Doreen's Story
In order to assist more patients, PAN was looking to share stories that would help them build a base of annual supporters. This video was created to tell a clear and compelling story of a typical PAN service recipient in a way that would clearly communicate the organization's mission and inspire others to support their work.
By telling Doreen's story firsthand, PAN was able to share the real-world impact that out-of-pocket medical expenses have on those with an insurance coverage gap. Through powerful storytelling and emotion, the clear case for support emerges through the real world struggles these individuals and their families face. It also highlights the role PAN can play in making a real difference for many people facing these challenges.
About the PAN Foundation:
The Patient Access Network (PAN) Foundation exists to help underinsured patients get the medications and treatments they need by assisting with their out-of-pocket costs and advocating for improved access and affordability. Since 2004, PAN has provided nearly 1 million underinsured patients with over $3 billion in financial assistance — most of which was funded by contributions from major donors, grants, healthcare providers, and pharmacies.
About the Telly Awards:
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
Pursuant has been recognized for creative excellence with more than 50 Telly Awards in the almost 20 years of our company’s history.