Podcast: Challenging the "Sacred Cows" of Fundraising

It's no secret that fundraising is rewarding but challenging work. Too often, nonprofit professionals rely on the same strategies despite seeing diminishing returns.

What breakthroughs could your nonprofit make if strategists were not afraid to challenge business-as-usual thinking? That's what we sat down to explore in this episode.

Cherian Koshy, Director of Development at De Moines Performing Arts, has led his organization to invest in new thinking and tactics. In this episode, he walks through how his organization challenged time-honored fundraising tactics to see what is still effective in today's landscape.

You'll come away learning:

  • Data segmentation strategies that uncover hidden opportunities
  • Ways to maximize the limited resources you have to find the right supporters
  • The difference between setting goals and a strategic planning process

New approaches can be a lot less scary (and less risky) when you have the right information in your hands. Discover how Des Moines broke through old models of thinking to reach supporters in incredibly relevant and personal ways.

Tune in to grab these insights and more!

If you're hungry for more, check out our episode with Account-Based Marketing guru Sangram Vajre. Listen to it in the car, on the train to work, while you're doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.

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