By: Hannah Geiser

How to Turn Sustained Giving Into Your Secret Weapon

In a world where you’re competing against millions of nonprofits for your donor’s dollars, sustained giving programs have become the secret weapon of creating predictable revenue and increasing donor loyalty. If you have a monthly giving program, how do you grow it? How do you identify monthly donors who are ready to be asked to increase their commitment?

That’s what we sat down with Erica Waasdorp, President of A Direct Solution, to discuss.

You'll Come Away Learning:

  • How to identify monthly donors who are ready to be asked to increase their commitment
  • Ways to grow your monthly giving program
  • Correlations between donor loyalty and predictable revenue

If you're hungry for more, check out our last episode on putting the donor success model into action. Listen to it in the car, on the train to work, while you're doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.

Subscribe For Updates
Check out the latest COVID-19 Fundraising Resources read more