On today’s episode Jessica Fewless, VP of Customer Experience at Demandbase, talks to us about the hot new trend on the marketing frontier: Account Based Marketing (ABM).
How can it be applied to the fundraising world? How have other organizations been successful with ABM? Tune in to learn more about correlations between the nonprofit marketing world and for-profit marketing practices.
You’ll come away learning:
- Trends between for-profit and nonprofit marketing sectors
- What is Account Based Marketing?
- How you can use ABM as relationship fundraising for the long-game
If you’re hungry for more, check out our last episode on how to use insights from the Enneagram to cultivate more healthy relationships at work. Listen to it in the car, on the train to work, while you’re doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.
Are you issuing an RFP to find a partner to help take your fundraising program to the next level? We’d love to be considered! As an agency built by fundraisers for fundraisers, Pursuant has helped hundreds of organizations raise billions of dollars through our direct response, direct mail, digital, and analytics services. Reach out to a member of our team here or email us at firstname.lastname@example.org.