Creating a positive and meaningful experience for the individuals you touch is essential to driving donor loyalty. However for many, defining and implementing that experience has become increasingly difficult.
In this episode, we sat down with Taylor Shanklin to discuss the ways we’ve historically defined experience and reveal how understanding donor motivation is transforming the future of donor loyalty.
You’ll Come Away Learning:
- The fundamental components of how most major donors are stewarded
- Practical recommendations on a new lens through which to view your donors
- How to carry the principles of donor loyalty forward and apply them to the general/annual fund donors, in a way that is scalable for teams with limited resources
If you’re hungry for more, check out our last episode on how to identify your most passionate almuni supporters. Listen to it in the car, on the train to work, while you’re doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.
Are you issuing an RFP to find a partner to help take your fundraising program to the next level? We’d love to be considered! As an agency built by fundraisers for fundraisers, Pursuant has helped hundreds of organizations raise billions of dollars through our direct response, direct mail, digital, and analytics services. Reach out to a member of our team here or email us at firstname.lastname@example.org.