By: Hannah Geiser

Podcast: Using Data To Identify Your Most Passionate Alumni Supporters

How do you identify alumni who are most likely to give to your university? It's one of the biggest challenges facing advancement programs across the country. The good news is, data analytics has made a wealth of new information available about what truly motivates alumni to engage and give. That's what we sat down with alumni advancement expert (and musician) Jay Le Roux Dillon to discuss. Stick around until the end of the episode for a little bonus content.

Connect with Jay here: www.linkedin.com/in/jayldillon/

If you're hungry for more, check out our last episode on optimizing the fundraising RFP process from an agency perspective. Listen to it in the car, on the train to work, while you're doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.

Are you issuing an RFP to find a partner to help take your fundraising program to the next level? We'd love to be considered! As an agency built by fundraisers for fundraisers, Pursuant has helped hundreds of organizations raise billions of dollars through our direct response, direct mail, digital, and analytics services. Reach out to a member of our team here or email us at info@pursuant.com.

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