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The Google algorithm. Removed from its context, that name can sometimes sound like a creature straight out of a high fantasy novel. But if you really think about it, that idea isn’t that far from the truth. Figuring out how the artificial brain of the Google search algorithm works has kept many a marketer up at night charting new SEO battle plans. The good news is, there are some simple things you can do to improve your nonprofit’s rank on Google over time. Those mysterious secrets are what we sat down with SEO expert Scott Spjut to discuss.

You’ll Come Away Learning:

  • Ways to increase your search engine ranking over time
  • How Google’s algorithm affects your search results
  • Insights on SEO best practices

If you’re hungry for more, check out our last episode on how to  secure a historic major gift for your university. Listen to it in the car, on the train to work, while you’re doing the laundry or while taking a walk. We hope you enjoy it! Be sure to subscribe in your favorite podcast player like iTunes, Google Play, or Stitcher.