When you’re writing content to help raise money and support for your organization, it’s easy to forget how your donor really wants to be approached. Today’s article is a special post by, Cathe Hoerth, one of Pursuant’s copywriters who has worked for dozens of nonprofits over the last 16 years. Here is Cathe’s checklist for making sure any content she writes is donor-centric.
In all of your copy remember to provide specific goals and suggested ask amounts (particularly if those are based on specific project costs). Provide a reason why giving now matters, as opposed to giving a month from now. But what’s most important is to help the donor picture exactly how he or she is going to change the world.
To learn more about how to create instant donor satisfaction that drives commitment to your cause download the free resource Demystifying Donor-Centric Fundraising.