As a fundraiser you have more opportunities than ever before to reach out to your donors. You could send them a message on Linkedin, send them a direct mail piece, give them a call, email them a video—the list goes on.
So, why shoCould your nonprofit integrate its efforts? Here’s five reasons.
1. Cultivate deeper, more relevant relationships with your donors. Talking to donor segments in light of what you know about them will encourage their sense of connection to your organization. Continually refining this information will help increase your ability to personalize each message.
2. Reduce costs and minimize lost opportunities. Precious resources are wasted while trying to gain or reactivate disinterested prospects and past donors. An integrated strategy increases fundraising effectiveness by allowing resources to be directed where they will have the greatest impact and provide maximum donor engagement through targeted messaging in thoughtfully chosen channels.
3. Reduce donor frustration. Knowing when and how your donors prefer to be solicited can greatly improve their response rate to your requests. Creating an intuitive way for them to respond is also an important part of the process.
4. Increase the lifetime value of donors. Successful integrated fundraising will provide the highest rate of return over the life cycle of most supporters. With a focus on measuring lifetime value, you seek to develop long-term relationships with donors while removing the temptation to use flashy tactics that may contribute only short-term value and detract from the overall strategy.
5. Build stronger internal relationships and team morale. Integrated fundraising requires all departments to work together in sync. Done well, this approach helps you break down the silos that often keep an organization from succeeding.
An integrated donor experience is simply the most efficient, cost effective way to interact with your donors.
To learn more about how to implement an integrated donor experience download the content paper, the Intelligent Fundraiser’s Guide to Integrated Fundraising.