“Building relationships isn’t optional in fundraising, it’s inherent in the definition of what fundraising is.”
One cannot overstate how important the concept of ‘relationship fundraising’ is to fundraisers. Since Ken Burnett coined the term in his 1992 book the idea has become one of the dominant modes of thought about fundraising. Yet there is still little agreement among practitioners about what relationship marketing actually is, what a relationship approach might mean for the way we steward our relationships with supporters and crucially, whether it even works.
We’re proud to have partnered with world renowned fundraising expert Dr Adrian Sargeant, technology provider Bloomerang and Rogare, a world-renowned think tank for fundraising, to sponsor groundbreaking research by Dr Adrian Sargeant, Jen Shang and Rogare’s director Ian MacQuillin.
WEBINAR: Relationship Fundraising: What’s New?
In this a free exclusive webinar with Dr Adrian Sargeant and Rogare’s director Ian MacQuillin, you’ll discover new findings from the latest research on relationship fundraising.
Are you ready to unleash renewed potential for relationship fundraising to grow your fundraising?
Watch the replay today and learn…
- The key stages of a donor relationship
- What strategies to use at each stage to advance the relationship
- When to use transactional methods and when to apply relationship fundraising strategies
- Winning examples you’ll want to use
- The #1 driver of donor loyalty
- What matters when measuring gift officers
Watch the webinar replay below: