Go beyond today

Next-level thinking, expert perspective

Your job as a fundraiser isn't easy. That's why we want to help. We're proud to offer these ideas and best practices we’ve developed and learned, to assist you in reaching your goals. While we know that Pursuant is not for everybody, our team remains committed to making the industry better. If you see something you want to have a conversation about, let’s talk.

 
Content Paper

Donor Loyalty Benchmarking Study

For years our industry has relied on benchmarking studies to establish trendlines for fundraising effectiveness. But there’s never been a study to establish what donor loyalty means and how we measure it across sectors, channels, sources, and giving levels… until now. Pursuant’s inaugural Donor Loyalty Benchmarking Study provides a baseline and framework that your organization can use...

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Donor Loyalty Benchmarking Study
 
Content Paper

Driving Donor Loyalty

Here is a number that should stop every nonprofit leader in their tracks… $5.8 billion. But that number doesn’t represent money raised. It’s money LOST. That’s how much money nonprofits lost in a single fiscal year by letting 5.9 million donors walk out the door.* How can nonprofits begin to reverse these statistics, improve donor...

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Driving Donor Loyalty
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