Go beyond today

Next-level thinking, expert perspective

Your job as a fundraiser isn't easy. That's why we want to help. We're proud to offer these ideas and best practices we’ve developed and learned, to assist you in reaching your goals. While we know that Pursuant is not for everybody, our team remains committed to making the industry better. If you see something you want to have a conversation about, let’s talk.

 
Blog

Thank You: The Role of Donor Acknowledgements

Just how massively important is it to say “thank you” to your donors? Those two short words can have a massive impact. But, just how much…? These are the questions that latest body of research by Dr. Adrian Sargeant and Professor Jen Shang set out to answer. In the recently released study: The Role of...

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Thank You: The Role of Donor Acknowledgements
 
Content Paper

The Art of First Impressions: How to Cultivate New Donors and Build Loyalty

The first impression a donor has of your organization can make or break your chances of acquiring them — and it only takes a few quick seconds. That puts a lot of pressure on today’s nonprofits to not just deliver a good first impression, but a phenomenal one. You have to provide a memorable and...

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The Art of First Impressions: How to Cultivate New Donors and Build Loyalty
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