Go beyond today

Next-level thinking, expert perspective

Your job as a fundraiser isn't easy. That's why we want to help. We're proud to offer these ideas and best practices we’ve developed and learned, to assist you in reaching your goals. While we know that Pursuant is not for everybody, our team remains committed to making the industry better. If you see something you want to have a conversation about, let’s talk.

 
Content Paper

The Art of First Impressions: How to Cultivate New Donors and Build Loyalty

The first impression a donor has of your organization can make or break your chances of acquiring them — and it only takes a few quick seconds. That puts a lot of pressure on today’s nonprofits to not just deliver a good first impression, but a phenomenal one. You have to provide a memorable and...

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The Art of First Impressions: How to Cultivate New Donors and Build Loyalty
 
Blog

Motivation-Based Segmentation That Works

In this episode: Brands slam your donors with thousands of marketing messages per day. This means your communication needs to be more focused than ever before. The only way you can speak to the right people at the right time about the right things comes down to your segmentation. Organizations that approach fundraising from a...

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Motivation-Based Segmentation That Works
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