It’s far more profitable to upgrade a current donor than to go out and acquire a new one. Upgrading is the single easiest way to increase your annual revenue. So what exactly does it look like? Upgrading is inviting a current donor to increase their next gift, give more often, or expand on a pledge they’ve already made.
Here’s the good news: you already have hundreds, maybe even thousands, of donors you could upgrade. They’re just hidden in the bottom of your donor pyramid. They don’t belong there. They belong in the middle of the pyramid—and someday, the top.
WEBINAR: Best Kept Secrets for Upgrading Donors
In this webinar, our VP of Training, Rachel Muir, CFRE teaches you strategies, tips and tools to upgrade your hidden gems. She spotlights the latest donor research and give you keys to advance the donor relationship.
We think you’ll find it surprising, entertaining and lucrative. What are you waiting for?