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Pursuant Giving Outlook 2020 Download

Did you know that increasing donor retention rates by 10 percent can improve lifetime dollars raised between 150% and 200%?  Join us and our special guest Jay Love, CEO and Co-Founder of Bloomerang as we explore the latest from the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute.  

In this webinar, Jay walks us through the root causes of poor retention rates and offers strategies for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty.  If you’re ready to turn the tide around at your organization and reap the lucrative financial rewards of donor loyalty, you won’t want to skip this special webinar!

You’ll discover:    

  • The latest research on donor retention and how an increase or decrease can impact your bottom line
  • Simple steps to calculate your donor retention rate
  • New donor communications techniques to dramatically improve donor loyalty and retention

Full participation in this webinar is applicable for 1 point in Category 1.B — Education of the CFRE International application for initial certification and/or recertification.