There are likely hundreds (if not thousands) of annual fund donors who could increase their donation to a mid-level gift in 2020. But how do you know which ones are most interested in giving more? And how do you intentionally cultivate them? At Pursuant, we want to...
For years our industry has relied on benchmarking studies to establish trendlines for fundraising effectiveness. But there’s never been a study to establish what donor loyalty means and how we measure it across sectors, channels, sources, and giving levels… until now....
You may have heard the term ‘fundraising intelligence’, but you might still be wondering exactly how it applies to your nonprofit and why it’s important. That’s why in this week’s episode we’re talking all about Causemo. Causemo is...
Creating a positive and meaningful experience for the individuals you touch is essential to driving donor loyalty. However for many, defining and implementing that experience has become increasingly difficult. In this episode, we sat down with Taylor Shanklin to...
How do you identify alumni who are most likely to give to your university? It’s one of the biggest challenges facing advancement programs across the country. The good news is, data analytics has made a wealth of new information available about what truly...
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