Andy Goldsmith serves as senior vice president, creative director. Andy brings a passion for brands and an uncommon combination of expertise from both the for-profit and for-purpose worlds to his work at Pursuant. He has over thirty years of leadership experience within advertising and marketing. Andy has made a career out of cultivating teams, partnerships, and relationships that let creativity flourish. At Pursuant he provides leadership to a talented creative team and helps ensure that donor insights and needs are channeled into distinctive stories that move people to action.
Prior to joining Pursuant, Andy was a principal architect of the American Cancer Society’s (ACS) widely praised “Official Sponsor of Birthdays” brand platform that transformed the way ACS engages with new and untapped audiences. In addition, Andy oversaw strategy and creative for the ACS’ integrated creative and marketing team, where he learned to navigate and succeed within a complex business environment.
Before joining the ACS, Andy’s career included roles at The Baron Group, a consultative sales training firm, as well as long stints at several successful independent advertising agencies including T.G. Madison Advertising. As executive vice president of account management at T.G. Madison, he was charged with the continuous development of the agency’s strategic branding and advertising capabilities across financial services, insurance, professional sports, and technology accounts.
Andy’s background as a strategic and creative leader has resulted in industry-wide recognition, including a National Bronze Effie Award and PRSA Silver Anvil Award, both for the American Cancer Society; numerous Addy Awards; and speaking engagements at the Brand Strategy Summit, the American Marketing Association, the Association of National Advertisers, and the Association of Fundraising Professionals.
Andy has a BA from The College of William and Mary, and an MBA from Georgia State University.