Built by fundraisers, for fundraisers

Hilary Noon

Executive Vice President, Insight, Analytics, and Experience
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Hilary Noon has 20+ years of experience in the non-profit sector having consulted on projects nationally and internationally to enable organizations to leverage market insight to accelerate the achievement of their missions.  In her role of executive vice president of insight, analytics, and experience at Pursuant, Hilary serves as the practice group lead for market solutions and the leader for analytics program strategy. Hilary is responsible for aligning technology, data, and insight with client objectives to enable best in class donor experiences and enhanced fundraising results.

Hilary Noon began her career working in the Office of Product Development and Licensing at the Smithsonian Institute in Washington, D.C. where her work focused on taking physical elements of the organization’s mission and turning them into products that would meet the needs and interests of the consuming public.

Immediately prior to coming to Pursuant, Hilary spent a number of years with the American Cancer Society starting as a research analyst, followed by a variety of roles in marketing and fundraising. Hilary experienced the evolution from an organization that focuses on technology and data to one that uses data to develop insight and create impact, striving to put the customer and patient experience front and center.

From 2009 to 2015, Hilary led the Society’s marketing research, customer analytics and market strategies team. Hilary provided both the data and insight to inform critical business decisions related to the Society’s signature fundraising activities including Relay For Life, Making Strides Against Breast Cancer and the More Birthdays Campaign. In partnership with business leads, Hilary’s team provided insight for Year End Online Fundraising Campaigns which resulted in the single largest direct donation day with revenue reaching $1.5 million. Her team was recognized as leaders in the innovative application of insight to strategy through the receipt of Forrester Research’s “Outside In” Award for their Voice of Customer program.

Hilary has a bachelor’s degree in Anthropology from UC Santa Barbara and master’s degrees from both San Francisco State and the George Washington University School of Business. She resides in the San Francisco Bay Area with her husband and enjoys many outdoor pursuits including biking, hiking, and horseback riding.

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