Jennifer Bielat serves as executive vice president, client strategy. With more than two decades of experience within the nonprofit sector, Jennifer brings intimate knowledge and understanding of nonprofit management. In her role, she develops strategic solutions to help organizations navigate the opportunities and challenges facing today’s nonprofit organizations. Jennifer’s expertise lies in integrated marketing and communications strategy, comprehensive direct response strategy and execution, digital marketing and fundraising, and nonprofit leadership.
Before joining Pursuant, Jennifer held the position of senior vice president, integrated marketing for Easterseals, Inc., where she led the organization in a brand renaissance with the goal of bringing greater clarity and relevance to the nearly 100-year-old brand. She was responsible for delivering the brand identity strategy, socializing the new brand within the 75-affiliate organization, and overseeing implementation of the recommendations nationwide. Jennifer helped to lay the critical, modernized foundation for the Easterseals of the 21st century. Under her leadership, the direct response channels, digital and mail, raised more than $32 million annually for the organization. The direct response programs also served as a critical pipeline for other Easterseals development areas, including planned giving and major gift development.
Jennifer is a results-oriented executive leader with a distinguished career. Industry recognition includes 2002 Direct Marketing Association Nonprofit Organization of the Year Award and 2006 Nonprofit Times Top Fundraiser of the Year. Jennifer has served on two industry boards and is the immediate past chair of the committee for Education and Conference Development for the Direct Marketing Association Nonprofit Federation Advisory Council. She earned degrees in Business Administration and Economics from Graceland University. Jennifer is a Chicago native and lives there with her husband, Paul, and daughters Alexandra and Lauren.