Matthew Mielcarek servies as Vice President, Analytics & Insights Strategy at Pursuant. In his role, he works hand in hand with C-level nonprofit executives to unlock latent value in constituent and transaction data. He also engages with fundraisers to validate current strategies and identify untapped opportunities for growth.
Matthew has deep integrated strategy and campaigning expertise, working for traditional and online advertising agencies since 1995. With experience leading over 100 nonprofit client engagements, he has addressed challenges faced by the smallest regional organizations to the largest multi-chapter, multi affiliate organizations across 15 nonprofit verticals.
His affinity and experience has focused on client success – helping customers to define and implement strategies that drive results and maximize their return on investment. Specifically, he has driven growth by applying test-and-learn principles to fundraising and engagement programs. He is passionate about gleaning best practices from this campaigning experience and sharing that body of knowledge with others.
Most recently, Matthew served as Director of Client Service at Heller Consulting. There, he worked as a strategist and engagement manager with stakeholder champions to “build the case” for CRM and donor database change, often working with organizations migrating to Salesforce CRM – including NGO Connect, Nonprofit Starter Pack and Luminate CRM applications. He helped leading enterprise organizations to prepare for CRM by estimating total cost of ownership and developing change management and governance strategies.
Previously he served as Vice President of Strategy & UX Design at Charity Dynamics where he led a team of integrated fundraising consultants. He and his team were responsible for working with nonprofit executives and business owners to marry opportunity with online fundraising strategies.
He worked as the Director of Client Success Services at Convio and subsequently Blackbaud where he helped customers to use the products they had purchased most effectively. There, he launched the Peer to Peer Fundraising Benchmark Study helping event fundraisers to assess registration and participant fundraising against peers.
Matthew has a degree in Advertising from the University of Texas at Austin. Early in his career, he worked at GSD&M Advertising Kantar Millward Brown, a market research firm.
Matthew lives and works from east Austin with his dog Dexter.